Secure Your Gift Cards and Restore Consumer Trust

Gift card fraud costs retailers billions every year, eroding revenue and trust. Digimarc revolutionizes gift card security with innovative technology that prevents tampering and skimming. Seamlessly integrated into existing store hardware and print processes, Digimarc’s solution ensures authenticity at the point of sale — reducing fraud and increasing revenue. Discover unparalleled protection for your brand and consumers.

Fight Fraud, Preserve Convenience at Self-Checkout

Protect your revenue and enhance the self-checkout experience with Digimarc’s innovative digital watermarking technology. Combat price look-up (PLU) fraud and barcode tampering with secure, automated product verification that ensures accurate pricing while minimizing disruptions. Digimarc’s covert watermarks integrate seamlessly into packaging and fresh food cartons, offering a robust solution that preserves customer convenience and reduces theft. 

Reimagine the Checkout Experience with Fast, Reliable Product Identification

The retail checkout process is overdue for modernization, and Digimarc digital watermarks offer a transformative solution. Enhance the speed and accuracy of traditional assisted checkout lanes while enabling new, seamless self-checkout experiences that eliminate the need for conventional scanning. Engineered to work on their own or in tandem with computer vision or AI-based systems, Digimarc solutions ensure consistently accurate product identification with flexible deployment options that can leverage existing point-of-sale infrastructure.

Unlock Circularity for Private Label Products

By utilizing the same Digimarc digital watermarking technology that powers frictionless checkout and fraud prevention, private label and supplier packaging can instantly become “recycle-ready.” This innovative solution enables precise, granular waste sortation, enhancing both the quality and quantity of recycled materials. It also delivers valuable post-consumption data, offering insights unattainable with other technologies, especially in an era of generative AI. As sustainable packaging becomes a business imperative, Digimarc’s digital watermarks are revolutionizing recycling and driving a transformative shift toward true circularity.

Digimarc and Picadeli Bring Security to the Salad Bar

Digital watermarks for plu fraud at self-checkout

“As Picadeli scales fresh meals via its AI-powered Salad Bar across the U.S., we’re committed to helping our retail partners eliminate shrink. Our collaboration with Digimarc addresses key challenges like PLU fraud to ensure profitable store operations and a frictionless consumer shopping experience. It’s an extension of our mission to innovate and disrupt the fresh food market with cutting-edge technologies.”

Patrik Hellstrand, CEO, Picadeli US
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