Resources
/ Briefs

Digimarc Retail Experience Product Brief

 

Redefine Retail Operations

Digimarc transforms the retail experience with innovative digital watermarking technology, addressing modern challenges like fraud prevention, checkout efficiency, and sustainability—all seamlessly integrated into existing operations.

Challenge

Today’s retailers face mounting pressure to address critical operational challenges while meeting evolving consumer demands. From safeguarding revenue against gift card and PLU fraud to laying the foundation for the next-generation checkout experience, the stakes are high. These challenges require innovative solutions that are effective, seamless to implement, and future-ready.

Product

Digimarc Retail Experience revolutionizes retail with covert digital watermarks, improving checkout speed and accuracy while safeguarding against fraud. Easily integrated into current packaging processes, Digimarc’s technology supports seamless modernization and scalability, equipping businesses for the future of retail.

Advantages

Combat Gift Card Fraud: Protect revenue and consumer trust with advanced security solutions that prevent tampering and skimming. 

Prevent Loss from PLU Fraud: Prevent barcode swapping, covering, and tampering, while maintaining a seamless customer experience.

Enhance Checkout Efficiency: Enable faster, more accurate checkout with existing store hardware.

Drive Sustainability: Support sustainability goals with recycle-ready packaging, powered by digital watermarks for precise sortation and valuable post-consumption data.

“As Picadeli scales fresh meals via its AI-powered Salad Bar across the U.S., we’re committed to helping our retail partners eliminate shrink. Our collaboration with Digimarc addresses key challenges like PLU fraud to ensure profitable store operations and a frictionless consumer shopping experience. It’s an extension of our mission to innovate and disrupt the fresh food market with cutting-edge technologies.” — Patrik Hellstrand, CEO, Picadeli US

FEATURES

  • Seamless integration with existing packaging processes and store hardware

  • Robust product data management with bulk uploads and APIs

  • QR code and other data carrier support

  • Full support for GS1 Digital Link

  • Real-time analytics via dashboards for actionable insights

  • Cross-functionality for diverse use cases, including sustainability

BENEFITS:

  • Fraud Reduction: Protect against tampering and theft, reducing losses

  • Checkout Modernization: Lay the foundation for the next-generation checkout experience

  • Sustainability: Enable precise and granular waste sortation to improve the quality and quantity of recycled materials

  • Scalability: Future-proof operations with technology designed to evolve with retail needs

 

You May Also Like

Learn more
Product Swap Prevention Overview Screenshot
Briefs

Product Swap Prevention Overview

Learn more
Trace Leaked Web Assets
Briefs

Trace leaked web content to the source

leadership-team