Fighting Plastic Pollution

We are proud to be involved in delivering meaningful solutions to the global plastic pollution crisis. If we don’t reduce our current rate of carbon emissions, we will cease to have an inhabitable planet and thus cease to exist. The severity of this outcome (human extinction) drives us to implement impactful solutions that make a positive difference.

Recycle

“Our message is simple: no more excuses. Global collaboration is critical to fighting plastic pollution, and so is taking action. The technology to effect change exists today.” Riley McCormack, Digimarc CEO

Digimarc's Role in Fighting Plastic Pollution
Digimarc's Role in Fighting Plastic Pollution

Digimarc is committed to a prosperous, safer, and more sustainable world, and Digimarc technology revolutionizes the sortation of recyclable plastic waste.

Fortune: Fortune’s 2023 Change the World List
Fortune: Fortune’s 2023 Change the World List

Digimarc Recognized by Fortune Magazine for its Initiative to Fight Plastic Pollution.

Packaging Europe: INC-3 provides UN Plastic Treaty negotiators a powerful opportunity
Packaging Europe: INC-3 provides UN Plastic Treaty negotiators a powerful opportunity

Digimarc CEO Riley McCormack urges the United Nations-convened Intergovernmental Negotiating Committee to adopt language requiring digital marking of plastic packaging in the treaty. 

Fast Company: 2023 World Changing Ideas Award
Fast Company: 2023 World Changing Ideas Award

Digimarc Recycle recognized by Fast Company for making the world more sustainable.

Consumer Goods Technology: Sustainable doesn’t always mean expensive — How Mars and The Container Store are weaving greener business
Consumer Goods Technology: Sustainable doesn’t always mean expensive — How Mars and The Container Store are weaving greener business

Digimarc’s Vice President of Market Development Judy Moon joins the League of Leaders panel on Sustainability — Moving Mountains. If we want to move mountains — achieve true circularity — retailers, brands, and technology leaders must collaborate.

Blog: Building a Future with No More Plastic Pollution
Blog: Building a Future with No More Plastic Pollution

The United Nations Environment Programme accelerates the call to action in achieving a future where plastics no longer exist as waste or pollution.  

Blog: Discovering the New Gold - Plastic Recyclates
Blog: Discovering the New Gold — Plastic Recyclates

Roland Berger’s recent report identifies plastic recyclates as the “new gold” — with new sorting technologies such as digital watermarks being critical to improving the yield and quality of recyclates.

Protecting Content Creators and Owners

The creative works that define our world are more than images, products, or words. They are the time, the lessons, the experiences and memories of our lives — all directed into making something worthy of sharing to tell our stories — art, music, video, and more. This original content deserves to be protected.

Recycle

“GenAI has changed the rules. Once new digital assets are distributed or published for the first time, the ability to protect those assets is gone forever. The time for digital content owners to act is now.” — Riley McCormack, Digimarc CEO

Safeguarding the Development of Artificial Intelligence
Safeguarding the Development of Artificial Intelligence

See highlights from the Center for Security in Politics at UC Berkeley's AI Summit -- co-hosted by Former Secretary of Homeland Security (2009-2013) Janet Napolitano and Digimarc CEO Riley McCormack.

Digimarc Joins New NIST AI Safety Institute Consortium
Digimarc Joins New NIST AI Safety Institute Consortium

Digimarc is collaborating with the National Institute of Standards and Technology (NIST) in the Artificial Intelligence Safety Institute Consortium to establish a new measurement science that will enable the identification of proven, scalable, and interoperable measurements and methodologies to promote development of trustworthy Artificial Intelligence (AI) and its responsible use.

Digimarc’s CEO participates and provides statement at the latest Senate AI Insight Forum focused on transparency, explainability, intellectual property, and copyright. 
Statement from Digimarc CEO, Riley McCormack, From the Seventh Bipartisan Senate Forum on Artificial Intelligence

Digimarc’s CEO participates and provides statement at the latest Senate AI Insight Forum focused on transparency, explainability, intellectual property, and copyright. 

Statement From Digimarc CEO, Riley McCormack, On Executive Order On Artificial Intelligence
Statement From Digimarc CEO, Riley McCormack, On Executive Order On Artificial Intelligence

Digimarc's CEO comments on the details of the AI executive order and describes the necessary role of watermarks to ensure fairness and safety.

About Digital Watermarks
About Digital Watermarks

Given the growing conversation around digital watermarking as a tool to deliver a safe and fair internet, we believe it is important to detail what we believe constitutes digital watermarking technology and what does not.

How Digital Watermarks Strengthen C2PA Content Credentials
How Digital Watermarks Strengthen C2PA Content Credentials

With the rise of generative artificial intelligence and the resulting heightened risk of image manipulation, content consumers must ask, “Can I trust the information I see online?”  Digimarc's VP of Innovation, Dom Guinard, informs us on how Digital Watermarks can strengthen C2PA Content Credentials.

Digital Watermarking's Role in GenAI Regulation
Digital Watermarking's Role in GenAI Regulation

In the world of generative AI, end-to-end digital asset protection is no longer an option. It's a necessity.

Strengthening C2PA Content Credentials with Digital Watermarks
Strengthening C2PA Content Credentials with Digital Watermarks

File manifests containing copyright ownership and provenance information like C2PA can help protect your content, but certain manipulations to the file or sharing on social media can strip that protective metadata. See how digital watermarks can bolster protections by adding a multifactor authentication layer.

Blog: Protect Your Digital Media Assets Today
Blog: Protect Your Digital Media Assets Today

Digimarc Chief Product Officer Ken Sickles shares why we must protect our digital assets before publishing. 

The Verge: Digimarc adds copyright information to digital data
The Verge: Digimarc adds copyright information to digital data

The Verge's Emilia David captures why copyrighting digital content before publication or distribution is critical in an era of generative AI.

Lifewire: Why Google’s non-removable watermark for AI images probably won’t fix much
Lifewire: Why Google’s non-removable watermark for AI images probably won’t fix much

Lifewire’s Charlie Sorrel sums up why the approach Google and other GenAI companies have proposed to authenticate digital assets in an era of AI-generated content won't fix the issue. Digimarc Chief Product Officer Ken Sickles lends his voice to the conversation.

The Verge: Big companies use AI-generated ads because they are cheap
The Verge: Big companies use AI-generated ads because they are cheap

Digimarc Chief Product Officer Ken Sickles comments on the need for standard policies on marking AI-generated content.

Lifewire: Why a New Court Ruling Against AI is a Victory for Human Artists
Lifewire: Why a New Court Ruling Against AI is a Victory for Human Artists

Lifewire reporter Sascha Brodsky captures the real issue in protecting the rights of original content creators in an era of generative AI. Digimarc Chief Technology Officer Tony Rodriguez affirms that AI can be a boon for artists, labels, and streaming services, but only if the rights of the artists — or original content creators — are protected.

Driving Technology Innovation and Standards

We are driving the technology innovation and critical industry standards required to promote a prosperous, safer, more sustainable world. A pioneer in digital watermarking and a global leader in product digitization, we’re at an exciting inflection point in the industry where major retailers and brands like Walmart, Reckitt, AstraZeneca, Netto, Ralph Lauren, Procter & Gamble, and L’Oréal are realizing the enormous business value of product digitization.

Recycle

“Innovation and leading-edge technology don't always align with current market needs, but when they do, it creates a swell of momentum that can be harnessed to make the world a better place, an opportunity I never take for granted. We are experiencing such an inflection point in the industry with digital watermarking and its ability to address many of the critical challenges we face today.” Tony Rodriguez, Digimarc Chief Technology Officer

Webinar: How Patagonia and Reckitt are Amplifying Positive Brand Impact through Product Digitization
Webinar: How Patagonia and Reckitt are Amplifying Positive Brand Impact through Product Digitization

Digimarc's VP of Market Development Judy Moon sits down with Patagonia's Jennifer Patrick and Reckitt's Jos Harrison to discuss how these two iconic brands have embraced product digitization to amplify brand identity and purpose. 

Blog: Beyond the UPC - Getting ready for the sunrise of 2D barcodes
Blog: Beyond the UPC — Getting ready for the sunrise of 2D barcodes

One of the industry’s foremost experts on GS1 Digital Link shares how brands are adopting product digitization to yield greater business efficiencies while delivering on consumer demands for transparency, authenticity, and personalized experiences.

Blog: A decentralized blueprint for Digital Product Passports
Blog: A decentralized blueprint for Digital Product Passports

At the forefront of innovation in support of the European Commission's Digital Product Passport (DPP) regulation, we created a decentralized DPP blueprint that addresses the requirements for open standards, decentralized architectures, and accessibility.

Emmy® Award for Technology & Engineering
Emmy® Award for Technology & Engineering

The 67th Annual Technology & Engineering Emmy® Award for Steganographic Technologies for Audio/Video acknowledges Digimarc for engineering creativity in the company's work in the entertainment industry.

Webinar: GS1 Digital Link - Preparing for the Product Digitization Boom
Webinar: GS1 Digital Link — Preparing for the Product Digitization Boom

Dom Guinard, Digimarc's VP of Cloud and IoT and co-chair of the GS1 Digital Link standard and Gena Morgan, VP of Standards at GS1 US, discussed the role of GS1 Digital Link in shifting the way consumer brands and retailers manage the product journey through the supply chain to the consumer to recycle. 

A Tool for Truth

Digimarc is trusted to protect the things you see, the products you buy, and the way you pay. Learn how digital watermarks help ensure people, products, and media are real.

Our Experience

Digimarc is the pioneer and widely-recognized leader in the science of digital watermarking.

 

Our innovations and intellectual property in digital watermarking have been deployed at unprecedented scale as the foundation to numerous massive, multi-stakeholder, multi-national, and mission-critical systems of security, trust, and authenticity.

In partnership with a consortium of the world’s central banks to help protect global currencies

As part of BluRay antipiracy standard and the Digital Cinema Initiative to protect digital movies

By Nielsen and Arbitron to measure television and radio audiences

To authenticate and protect a majority of U.S. drivers’ licenses as well as other secure credentials around the world

Digimarc and its innovation team have also been instrumental in shaping key industry standards, including origination of the W3C Web of Things, refinement of the QR code symbology, co-chairing the GS1 Digital Link standard, convenor and voting member of multiple ISO work groups, and a member of and contributor to the Coalition for Content Provenance and Authenticity (C2PA) content authenticity standards.

Digimarc is the pioneer and widely-recognized leader in the science of digital watermarking.
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