Industry Perspectives
For nearly 30 years, Digimarc has been leading important conversations, influencing policies, patenting breakthroughs, shaping standards, and delivering technologies that support a prosperous, safer, and more sustainable world. Our innovations and intellectual property have been deployed at unprecedented scale as the foundation to numerous massive, multi-stakeholder, multi-national, and mission-critical systems.
Learn more about our perspectives on fighting plastic pollution and recycling, protecting content creators and owners, driving technology innovation and standards, and more.
Fighting Plastic Pollution
We are proud to be involved in delivering meaningful solutions to the global plastic pollution crisis. If we don’t reduce our current rate of carbon emissions, we will cease to have an inhabitable planet and thus cease to exist. The severity of this outcome (human extinction) drives us to implement impactful solutions that make a positive difference.
“Our message is simple: no more excuses. Global collaboration is critical to fighting plastic pollution, and so is taking action. The technology to effect change exists today.”
Digimarc's Role in Fighting Plastic Pollution
Digimarc is committed to a prosperous, safer, and more sustainable world, and Digimarc technology revolutionizes the sortation of recyclable plastic waste.
Fortune: Fortune’s 2023 Change the World List
Digimarc Recognized by Fortune Magazine for its Initiative to Fight Plastic Pollution.
Packaging Europe: INC-3 provides UN Plastic Treaty negotiators a powerful opportunity
Digimarc CEO Riley McCormack urges the United Nations-convened Intergovernmental Negotiating Committee to adopt language requiring digital marking of plastic packaging in the treaty.
Fast Company: 2023 World Changing Ideas Award
Digimarc Recycle recognized by Fast Company for making the world more sustainable.
Consumer Goods Technology: Sustainable doesn’t always mean expensive — How Mars and The Container Store are weaving greener business
Digimarc’s Vice President of Market Development Judy Moon joins the League of Leaders panel on Sustainability — Moving Mountains. If we want to move mountains — achieve true circularity — retailers, brands, and technology leaders must collaborate.
Blog: Building a Future with No More Plastic Pollution
The United Nations Environment Programme accelerates the call to action in achieving a future where plastics no longer exist as waste or pollution.
Blog: Discovering the New Gold — Plastic Recyclates
Roland Berger’s recent report identifies plastic recyclates as the “new gold” — with new sorting technologies such as digital watermarks being critical to improving the yield and quality of recyclates.
Protecting Content Creators and Owners
The creative works that define our world are more than images, products, or words. They are the time, the lessons, the experiences and memories of our lives — all directed into making something worthy of sharing to tell our stories — art, music, video, and more. This original content deserves to be protected.
“GenAI has changed the rules. Once new digital assets are distributed or published for the first time, the ability to protect those assets is gone forever. The time for digital content owners to act is now.”
Statement from Digimarc CEO, Riley McCormack, From the Seventh Bipartisan Senate Forum on Artificial Intelligence
Digimarc’s CEO participates and provides statement at the latest Senate AI Insight Forum focused on transparency, explainability, intellectual property, and copyright.
Statement From Digimarc CEO, Riley McCormack, On Executive Order On Artificial Intelligence
Digimarc's CEO comments on the details of the AI executive order and describes the necessary role of watermarks to ensure fairness and safety.
About Digital Watermarks
Given the growing conversation around digital watermarking as a tool to deliver a safe and fair internet, we believe it is important to detail what we believe constitutes digital watermarking technology and what does not.
How Digital Watermarks Strengthen C2PA Content Credentials
With the rise of generative artificial intelligence and the resulting heightened risk of image manipulation, content consumers must ask, “Can I trust the information I see online?” Digimarc's VP of Innovation, Dom Guinard, informs us on how Digital Watermarks can strengthen C2PA Content Credentials.
Digital Watermarking's Role in GenAI Regulation
In the world of generative AI, end-to-end digital asset protection is no longer an option. It's a necessity.
Strengthening C2PA Content Credentials with Digital Watermarks
File manifests containing copyright ownership and provenance information like C2PA can help protect your content, but certain manipulations to the file or sharing on social media can strip that protective metadata. See how digital watermarks can bolster protections by adding a multifactor authentication layer.
Blog: Protect Your Digital Media Assets Today
Digimarc Chief Product Officer Ken Sickles shares why we must protect our digital assets before publishing.
The Verge: Digimarc adds copyright information to digital data
The Verge's Emilia David captures why copyrighting digital content before publication or distribution is critical in an era of generative AI.
Lifewire: Why Google’s non-removable watermark for AI images probably won’t fix much
Lifewire’s Charlie Sorrel sums up why the approach Google and other GenAI companies have proposed to authenticate digital assets in an era of AI-generated content won't fix the issue. Digimarc Chief Product Officer Ken Sickles lends his voice to the conversation.
The Verge: Big companies use AI-generated ads because they are cheap
Digimarc Chief Product Officer Ken Sickles comments on the need for standard policies on marking AI-generated content.
Lifewire: Why a New Court Ruling Against AI is a Victory for Human Artists
Lifewire reporter Sascha Brodsky captures the real issue in protecting the rights of original content creators in an era of generative AI. Digimarc Chief Technology Officer Tony Rodriguez affirms that AI can be a boon for artists, labels, and streaming services, but only if the rights of the artists — or original content creators — are protected.
Driving Technology Innovation and Standards
We are driving the technology innovation and critical industry standards required to promote a prosperous, safer, more sustainable world. A pioneer in digital watermarking and a global leader in product digitization, we’re at an exciting inflection point in the industry where major retailers and brands like Walmart, Reckitt, AstraZeneca, Netto, Ralph Lauren, Procter & Gamble, and L’Oréal are realizing the enormous business value of product digitization.
“Innovation and leading-edge technology don't always align with current market needs, but when they do, it creates a swell of momentum that can be harnessed to make the world a better place, an opportunity I never take for granted. We are experiencing such an inflection point in the industry with digital watermarking and its ability to address many of the critical challenges we face today.”
Webinar: How Patagonia and Reckitt are Amplifying Positive Brand Impact through Product Digitization
Digimarc's VP of Market Development Judy Moon sits down with Patagonia's Jennifer Patrick and Reckitt's Jos Harrison to discuss how these two iconic brands have embraced product digitization to amplify brand identity and purpose.
Blog: Beyond the UPC — Getting ready for the sunrise of 2D barcodes
One of the industry’s foremost experts on GS1 Digital Link shares how brands are adopting product digitization to yield greater business efficiencies while delivering on consumer demands for transparency, authenticity, and personalized experiences.
Blog: A decentralized blueprint for Digital Product Passports
At the forefront of innovation in support of the European Commission's Digital Product Passport (DPP) regulation, we created a decentralized DPP blueprint that addresses the requirements for open standards, decentralized architectures, and accessibility.
Emmy® Award for Technology & Engineering
The 67th Annual Technology & Engineering Emmy® Award for Steganographic Technologies for Audio/Video acknowledges Digimarc for engineering creativity in the company's work in the entertainment industry.
Webinar: GS1 Digital Link — Preparing for the Product Digitization Boom
Dom Guinard, Digimarc's VP of Cloud and IoT and co-chair of the GS1 Digital Link standard and Gena Morgan, VP of Standards at GS1 US, discussed the role of GS1 Digital Link in shifting the way consumer brands and retailers manage the product journey through the supply chain to the consumer to recycle.
Our Experience
Digimarc is the pioneer and widely-recognized leader in the science of digital watermarking.
Our innovations and intellectual property in digital watermarking have been deployed at unprecedented scale as the foundation to numerous massive, multi-stakeholder, multi-national, and mission-critical systems of security, trust, and authenticity.
In partnership with a consortium of the world’s central banks to help protect global currencies
As part of BluRay antipiracy standard and the Digital Cinema Initiative to protect digital movies
By Nielsen and Arbitron to measure television and radio audiences
To authenticate and protect a majority of U.S. drivers’ licenses as well as other secure credentials around the world
Digimarc and its innovation team have also been instrumental in shaping key industry standards, including origination of the W3C Web of Things, refinement of the QR code symbology, co-chairing the GS1 Digital Link standard, convenor and voting member of multiple ISO work groups, and a member of and contributor to the Coalition for Content Provenance and Authenticity (C2PA) content authenticity standards.
