Digimarc (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies.
Digimarc excels in supporting companies progressing in their digital transformation journey where the identification or the authentication of physical and digital items is critical.
Our digital watermarking technology has been deployed, often at massive scale, where other methods of identification or authentication don’t work well or don’t work at all.
Digimarc supports omnichannel consumer engagement for today’s enterprises with a powerful product, Digimarc Engage, that seamlessly enables customers to engage in direct-to-consumer communication.
Digimarc Engage activates products, as well as physical and digital media, to provide an interactive, fully client-owned, and cross-media communications platform for consumer engagement.
Digimarc makes integrated marketing easy with unified support for both QR codes and weblinks.
Supports shortened “smart” uniform resource locators (URLs) that redirect to a full web address, providing users with increased flexibility and control – particularly useful for activating digital assets, such as marketing emails or web display ads, where no physical product or printed QR code is involved.
Allows companies to deliver specified content and web experiences across both physical items and digital media.
Leads to a richer consumer experience while revealing new omnichannel data insights.
We help companies uncover new data analytics about performance with detailed views of consumer engagement for both digital and physical items for a richer, seamless experience between the two domains and a full 360-degree view of consumer activity and campaign performance.
Digimarc Engage provides insight into which promotional assets, such as marketing emails or web display ads perform best based on consumers’ interactions with the product itself.
Digimarc Engage builds upon critical industry standards like GS1 Digital Link and emerging regulatory efforts such as Digital Product Passport (DPP).
We deliver the best-in-class security and verification by leveraging the power of Digimarc’s unique digital watermarks to provide multifactor authentication capabilities required for fraudulent-free customer loyalty and rewards programs.
Business is personal: Companies should have the opportunity to engage with their consumers in a direct, personal, and dynamic way.
Advanced engagement matters: Consumer engagement with advanced contextual redirection helps increase brand value and customer loyalty, enabling customers to easily scan or click and quickly become engaged, informed, and more motivated to purchase than ever before. As a result, companies can tap into deeper first-party customer insights to inform future strategies.
Bridging the physical and digital realms is paramount: Companies progressing on their digital transformation journey need the ease and simplicity of a single platform provider that delivers a seamless and secure experience between physical and digital domains for consumer engagement and all their digital connectivity needs.
For nearly 30 years, Digimarc innovations and intellectual property have been deployed at unprecedented scale as the foundation to numerous massive, multi-stakeholder, multi-national, and mission-critical systems.
A notable example of this is our partnership with the world’s central banks to deter counterfeiting of global currency.
Digimarc is instrumental in its support for global industry regulations and standards efforts spanning both the physical and digital world (audio, images, documents, and video). We co-chaired the GS1 Digital Link standard work group and are members of the GS1 Circularity and DPP working groups.
A global consumer health company partnered with Digimarc to provide consumers the ability to authenticate one of its most iconic personal care products, through multifactor authentication using a QR code and digital watermarks.
With Digimarc, a biopharmaceutical company modernized medication product information.
Product digitization powered by Digimarc kept 170,000 pounds of paper out of landfills.
A household products producer transformed customers into Water Warriors with Digimarc.
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