GS1 Digital Link: Preparing for the Product Digitization Boom

2023 marks the five-year anniversary of GS1 Digital Link. The groundbreaking standard marked a fundamental shift in the way brands and retailers think about product identification, marrying the transactional function of standardized product codes with the endless potential of web-based consumer product interactions. While GS1 Digital Link has its share of early adopters, the standard is primed for explosive growth in the years ahead as more and more brands prioritize their digital transformation agendas and look beyond the traditional barcode.

Join Gena Morgan, Vice President of Standards at GS1 US, and Digimarc’s Dom Guinard, co-chair of the Digital Link standard, for an interactive webinar on all things GS1 Digital Link. You’ll come away with:

1. Understanding of GS1 Digital Link and how it integrates with various product digitization triggers.
2. Inspiration from real-world use cases that are driving GS1 Digital Link adoption.
3. Education on regulations, industry initiatives and adjacent standards that are driving greater urgency around product digitization efforts.