How Patagonia & Reckitt are Amplifying Positive Brand Impact with Product Digitization

On-Demand Webinar

According to a recent study, 85% of consumers have a more positive image of a company when it supports a cause they care about, and 92% want to buy a product that supports a cause. Brands have certainly taken notice. By 2020, nine in ten companies in the S&P 500 published a Corporate Social Responsibility (CSR) report, compared to just two in ten a decade earlier.

Outside of traditional channels like advertising campaigns and charitable affiliations communicated through social media, some brands are leveraging digitization of their actual products as a more holistic and direct means to advance a commitment to positive impact. Whether it’s using QR codes to reduce paper waste and digitally connect consumers to environmental advocacy programs or using digital watermarks to improve the automated sortation of plastics, there are myriad ways brands can leverage product digitization to amplify and substantiate their larger purpose.

Join experts from two iconic brands that put positive impact at the forefront, Patagonia and Reckitt, for an interactive discussion about how to leverage product digitization to amplify brand identity and purpose. The webinar will include:

1. Understanding product digitization technology and how it can be applied
2. Examples from Reckitt and Patagonia of product digitization in action to create behaviour change
3. Why product digitization is the preferred way to communicate positive impact
4. Measuring the impacts of product digitization and making data-driven decisions