As self-service and fresh product options grow, so does item misrepresentation at checkout, causing revenue losses. Digimarc’s digital watermarks offer secure, automated product verification, ensuring accurate pricing without disrupting the customer experience.
Tackling Price Look-Up (PLU) Fraud
A common tactic used by shoplifters is entering lower-priced PLU codes at self-checkout. Digimarc seamlessly integrates with weight-based and variable product codes, automatically triggering overrides when entered codes don’t match the data in the digital watermark and tracking the data to better understand the scope of the issue.
Preventing Barcode Tampering
Traditional UPC barcodes are visible and can be easily concealed or manipulated at self-checkout. In contrast, Digimarc digital watermarks are covert and embedded throughout the packaging, making them highly resistant to manual tampering.
Minimizing Self-Checkout Disruptions
Theft has led retailers to restrict self-checkout or add inconvenient security measures. Digimarc offers a seamless, automated anti-theft solution, letting associates focus on customer service while minimizing uncomfortable and problematic confrontations with suspected shoplifters.
Automatically detect and correct pricing when an entered product look-up (PLU) code doesn’t match the digital watermark’s product data.
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