Digimarc’s technology security layer for gift cards is the first adaptable, extensible, and tech-driven security solution for the gift card industry—stronger than secure pack, with all the benefits of card-affixed.
Reduce fraud and lower direct and indirect costs:
Minimize appeasements
Reduce customer complaints and demand on customer support
Protect your brand reputation while demonstrating to consumers that you are innovative and committed to their protection
Drive growth in gift card sales
Improve marketing and merchandising:
Regain design freedom by removing unnecessary packaging
Restore giftability—presentation and confidence
Remove need for retailer-level security measures that limit card access and hurt sales
Minimize packaging waste and improve sustainability
Gain compliance with Maryland and New Jersey laws
Make your distribution partners happy (See Benefits for Retailers section)
Reduce fraud and lower direct and indirect costs:
Minimize appeasements
Reduce customer complaints and demand on customer support
Avoid costly capital investments on gift card security measures
Regain merchandising freedom while growing your high-profit gift card footprint
Protect your brand reputation while demonstrating to consumers that you are innovative and committed to their protection
Drive growth in gift card sales
Improve checkout speed and cashier satisfaction
Minimize packaging waste and improve sustainability
Gain compliance with Maryland and New Jersey laws
Demonstrate thought leadership and gain market share as an early adopter:
Unlock efficiencies
Lower BOM costs
Secure higher-tier pricing discounts
Avoid costly capital investments that quickly become obsolete
Increase utilization rates
Shorten time to produce cards
Lower inventory of physical security features
Help determine future product direction
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