Case Study: The Kentucky Derby

Digimarc Connects Horse Racing Fans With a Historic Glimpse at the Past

Dating back to 1875, The Kentucky Derby had big plans from the very beginning. Ambitions were high, as it was set to be the greatest horse race ever held. It's safe to say that dream has become a reality, as the derby has since been coined "The Most Exciting Two Minutes in Sports," living up to the incredible standards set nearly 150 years ago. Year in and year out, spectators flock to Churchill Downs, filling the grandstands, hoping to witness history.

Now, all that history has been captured by Bill Doolittle, in his book The Kentucky Derby – Derby Fever, Derby Day and the Run for the Roses. The book is filled with beautiful images, enhanced by Digimarc, creating a vivid and interactive experience for fans. When readers scan the enhanced images found throughout the book, they receive instant access to historic footage and additional information, letting them relive the greatest moments in The Kentucky Derby's history.

Learn more about the book and purchase your own copy today.





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