Wednesday, June 5 3:15-3:45 EDT
Future-proofed: Preparing for Sunrise 2027, Digital Product Passport, and Beyond ~ A Q&A with Hanes Director of Customer Operations Dan Hardy and GS1 Digital Link Expert Dom Guinard
Apparel industry leader Hanes and GS1 Digital Link expert and pioneer Digimarc will take you behind the scenes to explain the brand's strategic approach to transitioning to 2D barcodes in preparation for Sunrise 2027. Like other leading apparel brands, Hanes is adopting strategies to address regulations, stakeholder pressures, and evolving consumer expectations. In this candid Q&A, you will gain actionable insights and have the opportunity to discuss real challenges and solutions with our experts.
Wednesday, June 5 4:00-4:30pm EST
The New Digital Ecosystem: 2D Barcodes, Advanced Data Carriers, and GS1 Digital Link
Dom Guinard, VP Innovation
https://www.gs1us.org/education-and-events/events/gs1-connect
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