Real and Safe Fresh Foods
Food fraud has a major impact on brands and consumers alike. For consumers, it can lead to health issues. For brands, it can lead to loss of consumer confidence and sales.
Loss of Consumer Trust
Harmful fresh foods can make consumers lose trust in your brand and choose another one fast. Consumers and brands both benefit from anti-counterfeit packaging and insights into diversion, and Digimarc offers an effective solution for both.
Potential Health Risks
Adulterated products could put your customers’ health at risk. Fraudulent and diverted goods can enter the supply chain at any time, but Digimarc shines a light on the product supply chain at every stage to ensure real goods get to the right places.
Decrease in Sales
Losing customer confidence can result in a decrease in sales. Anti-counterfeit serialized packaging coupled with insights-based data all in one place helps your business maintain product authenticity and gain valuable intelligence about them.