Real and Safe Fresh Foods

Food fraud has a major impact on brands and consumers alike. For consumers, it can lead to health issues. For brands, it can lead to loss of consumer confidence and sales.

Loss of Consumer Trust
Loss of Consumer Trust

Harmful fresh foods can make consumers lose trust in your brand and choose another one fast. Consumers and brands both benefit from anti-counterfeit packaging and insights into diversion, and Digimarc offers an effective solution for both.

Potential Health Risks
Potential Health Risks

Adulterated products could put your customers’ health at risk. Fraudulent and diverted goods can enter the supply chain at any time, but Digimarc shines a light on the product supply chain at every stage to ensure real goods get to the right places.

Decrease in Sales
Decrease in Sales

Losing customer confidence can result in a decrease in sales. Anti-counterfeit serialized packaging coupled with insights-based data all in one place helps your business maintain product authenticity and gain valuable intelligence about them.

See How We Guard Authenticity

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Combating Food Fraud With a Suite of Tools

By pairing covert digital watermarks that can be tracked in a robust product cloud and used with QR codes, Digimarc helps the food and beverage industry fight against both errors and bad actors.

Covert Digital Watermarks
Covert Digital Watermarks

Protect your brand and reputation with our unique identifiers that provide an imperceptible layer of security and yet allow for easy product authentication.

Aiding in Packaging Sustainability
Supporting Sustainable Packaging

Digimarc digital watermarks do more than aid in product authentication—they also help sustainability efforts by improving the recyclability of your products.

Authentication In Person or Across the World
Authentication In Person or Across the World

Your products can be authenticated by brand inspectors, consumers, and customs agents in-person or in another country— no special equipment needed, just a smartphone.

Insights-Based Product Cloud
Insights-Based Product Cloud

Get the clarity you need about your products and where they are with our Brand Integrity solution, which couples a digitized version of each product and a robust product cloud for supply chain intelligence.

Customer Success

Mowi

We like to think of ourselves as leaders when it comes to food safety and sustainability, and EVRYTHNG®, a Digimarc company, helped us showcase that to consumers all around the world.

Ola Brattvoll, Chief Operating Officer Mowi
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