Put Consumer Safety First with Real and Safe Food and Beverages
Food fraud has a major impact on brands and consumers alike. For consumers, it can lead to health issues. For brands, it can lead to loss of consumer confidence and sales.
Loss of Consumer Trust
Harmful fresh foods can affect consumer safety, make them lose trust in your brand and choose another one fast. Consumers and brands both benefit from anti-counterfeit packaging, and Digimarc offers an effective solution.
Potential Health Risks
Adulterated products could put your customers’ health at risk. Fraudulent goods can enter the supply chain at any time, but Digimarc shines a light on the product supply chain at every stage to ensure real goods get in your consumers' hands.
Decrease in Sales
Losing customer confidence can result in a decrease in sales. Anti-counterfeit serialized packaging coupled with insights-based data all in one place helps your business maintain product authenticity and gain valuable intelligence about them.
See How We Guard Authenticity
Combating Food Fraud With a Suite of Tools
By pairing covert digital watermarks that can be tracked in a robust product cloud and used with QR codes, Digimarc helps the food and beverage industry ensure consumer safety and fight against both errors and bad actors.
Covert Digital Watermarks
Protect your brand and reputation with our unique identifiers that provide an imperceptible layer of security and yet allow for easy product authentication.
Supporting Sustainable Packaging
Digimarc digital watermarks do more than aid in product authentication—they also help sustainability efforts by improving the recyclability of your products.
Authentication In Person or Across the World
Your products can be authenticated by brand inspectors, consumers, and customs agents in-person or in another country— no special equipment needed, just a smartphone.
Insights-Based Product Cloud
Get the clarity you need about your products and where they are with our Validate product, which couples a digitized version of each product and a robust product cloud for supply chain intelligence.