News

The Digital Watermarking Alliance Urges Studios and Record Labels to Use Digital Watermarks to Protect Their Content Online

YouTube, are you listening? Copyright violation issues dogging the networks that let people trade and download music and video files could soon become a thing of the past, giving consumers the ability to legally access more of their entertainment online on-demand.

According to a paper published Monday by industry trade organization Digital Watermarking Alliance, film and TV studios, music labels, and other copyright holders can use a process called digital watermarking to keep track of content and prevent it from being illegally traded via the Internet.

leadership-team