News

Euro RSCG Signs Long-Term Agreement with Teletrax for Direct Response Television Ad Tracking

Teletrax, the global media intelligence service, has significantly expanded its position in the direct response advertising industry with the signing of a multi-year contract with Euro RSCG 4D DRTV, to monitor television airings of direct response advertisements, it was announced today at the American Association of Advertising Agencies’ 13th Annual Media Conference and Trade Show.

leadership-team