Two developments during the past week point to increased interest in digital watermarking among the music industry. Universal Music Group (UMG) will embed watermarks in the DRM-free files that they will distribute starting this month, and Activated Content announced a joint effort with Microsoft to offer watermarking technology to creators of user-generated music.
Activated Content's technology is another example of digital watermarks used to track distribution of music content. It uses a proprietary watermarking scheme and is a licensee of Digimarc Corporation's technology. Activated Content's existing solution is used by record labels primarily to control pre-release music distribution to radio stations, reviewers, and so on - analogously to Cinea's use of watermarks for DVDs sent to Oscar voters.
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