Beaverton, Ore — October 1, 2013 — Digimarc Corporation (NASDAQ: DMRC) announced today MyRecipes Easy Meal Maker ($21.95, 256 pages, Oxmoor House) will be the second interactive cookbook from MyRecipes to leverage Digimarc® Discover. Using the free Digimarc Discover mobile app, readers can scan all photos to save recipes to their MyRecipes.com account and access shopping lists right on their smartphones.
"MyRecipes Easy Meal Maker has a singular focus: make it simple for busy families to create delicious dinners any day of the week," said Tina Imm, General Manager, Digital, Time Inc. Lifestyle Group. "We started by putting together a collection of professionally tested, top-rated, home-cook-approved recipes for main dishes and sides. Next we incorporated our Scan-it/Cook-it™ features using Digimarc technology to make it easy for home cooks to scan the dish they’re interested in and instantly view the recipe on their mobile device, including a list of ingredients they can take to the grocery store."
MyRecipes.com ranks among the top 10 online food destinations in comScore and is home to more than 70,000 recipes and menus from Time Inc. brands including All You, Coastal Living, Cooking Light, Health, Real Simple and Southern Living. MyRecipes Easy Meal Maker features 150 of the highest-rated, easy recipes from all of these top brands.
Each recipe appears with a full-color photograph and color-coded labels that highlight the recipe's key strength: quick and easy, good for you or worthwhile splurge. First-time users of the Digimarc Discover mobile app and associated Scan-it/Cook-it™ features will find a quick tutorial in the book’s table of contents.
Watermarking is an effective way to tie print to digital properties and strengthen consumer engagement. Cooking Light first launched Digimarc Discover to deliver Scan-it/Cook-it™ features in the January/February 2013 issue and immediately noticed a significant increase in new registrants at MyRecipes.com. Digimarc Discover and Scan-it/Cook-it™ features first debuted in MyRecipes America’s Favorite Food cookbook (Oxmoor House) in September 2012.
"Cookbooks and mobile devices oftentimes sit right next to one another in the kitchen," said Ed Knudson, Executive Vice President, Sales and Marketing at Digimarc. "It’s only natural to link the two together. This is yet another example of how digital watermarks are making consumers' lives easier."
"Consumers particularly like that they can try out a new recipe during the week without sweating the details," added Anne Cain, Senior Food Editor, MyRecipes.com. "They scan the dish, quickly see what they need and are primed to get cooking."
MyRecipes Easy Meal Maker is available wherever books are sold including online retailers, Amazon and Barnes and Noble.
Digimarc Discover enables mobile devices and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones. Consumers simply direct their phone at content they are interested in and are presented with a range of services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example.
Publishers and others can embed digital watermarks into content using the Digimarc Discover Online Services Portal (OSP). Magazines, newspapers, packaging companies, advertising agencies, and others are using the OSP to enable a variety of immersive new experiences and capabilities from print and audio. To learn more call +1 800 344 4627 or email info@digimarc.com.
Launched in 2007, MyRecipes.com, a top-ten food destination in comScore, makes it easy for home cooks to find exactly the right recipe to please everyone at their table—whatever the occasion, time frame, budget, skill level, or dietary need. It is the only website that brings together more than 70,000 recipes from America’s favorite brands: All You, Coastal Living, Cooking Light, Food & Wine, Health, Real Simple, Southern Living, and Sunset. MyRecipes is a one-stop digital source for step-by-step instructions, how-to videos, healthy cuisine and entertaining tips. For up-to-the-minute information, visit MyRecipes on Facebook (facebook.com/myrecipes), Twitter (@My_Recipes) Pinterest (pinterest.com/myrecipes/), Google+, and Instagram (@myrecipes).
Oxmoor House is an imprint of Time Home Entertainment Inc., a Time Inc. company, and publishes books and special edition magazines for Time Inc. brands such as Southern Living, Cooking Light, Health, and Sunset. Oxmoor House’s publishing partnerships include Weight-Watchers, Gooseberry Patch, and Weber. With more than 300 back-listed titles, it is recognized as one of the leading lifestyle publishers in the country. Oxmoor House books are distributed to the trade by Hachette Book Group and are available wherever books are sold. More information is available at oxmoorhouse.com.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.
Lindsay Stril, VOXUS PR
lstril@voxuspr.com
+1 253 444 5443
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