Labels That Do More

Digimarc unobtrusively repeats data across the entire surface of any thermal-printed label to help improve operational efficiencies.

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76% of cashiers have experienced a label not reading from the meat/seafood department at least once per shift.

32% of cashiers say scanning issues have resulted in a customer who decided not to purchase an item.

Reliable Label Scanning

Digimarc and leading retail scale and thermal printer suppliers deliver a more powerful labeling solution for retailers and packaged food brands. Digimarc Barcode for Thermal Labels make scanning more reliable and efficient, which saves time and cuts costs while promoting accurate data in retail and logistic environments.

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Smarter Checkout

Scan faster and effortlessly with barcode data repeated unobtrusively across the entire label. Even damaged, ripped or burnt labels will scan.

Reduce Shrink

Deter fraudulent behavior and manage inventory with the ability to easily and accurately read the product information, including sell-by date.

Powerful Communications

Send recipes and coupons to consumers’ mobile devices with labels which activate customized content.

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Print & Scan with Existing Equipment

Digimarc Barcode for Thermal Labels can be detected by Digimarc-ready handheld and fixed scanners and everyday mobile devices.

Unobtrusive Codes

Digimarc Barcode for Thermal Labels features an unobtrusive pattern of tiny dots that deliver important data. Digimarc Barcode doesn’t compromise readability for consumers, and enables even damaged labels to easily scan, reducing errors and manager overrides.

A Common Framework

Digimarc Barcode can be used instead of a number of common barcode types, including: EAN-8, UPC-A, UPC-E and EAN-13; DataBar Expanded, Expanded Stacked, Stacked Omnidirectional and Limited. We currently support GS1 GTIN-8, GTIN-12, GTIN-13, GTIN-14, and specific application identifiers like price, weight, count and sell-by date.

Retail Technology Ready for Transformation

A new survey shows retailers can compete for omni-channel sales with renewed investment in technology.

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Cashier Survey: Damaged Labels Slow Productivity

A Harris Poll survey revealed torn, wrinkled and smudged thermal labels on fresh items like bakery items and deli meats are difficult to scan.

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