Labels That Reduce Shrink

Digimarc Barcode for Fresh Product Labels unobtrusively repeats more data across the entire surface of thermal-printed labels to help improve operational efficiencies, reduce shrinkage and curb theft.

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76% of cashiers have experienced a label not reading from the meat/seafood department at least once per shift.

32% of cashiers say scanning issues have resulted in a customer who decided not to purchase an item.

Reliable Label Scanning

Digimarc with leading retail scale and thermal printer suppliers now delivers a more powerful labeling solution that scans better, and does more, without requiring new equipment or label stock. Digimarc Barcode for Fresh Product Labels makes scanning more reliable and efficient, which saves time and cuts costs while promoting accurate data in retail and logistic environments.

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When Barcodes Fail

Thermal label printers need maintenance and when printheads burn out, they stop printing on portions of the label. That’s bad for traditional barcodes that communicate data as lines. If the lines aren’t printed correctly, or at all, the information can be interpreted incorrectly by scanners, causing inaccuracy and inefficiency. Your business deserves a better barcode – one that works right every time.

Smarter Checkout

Scan faster and effortlessly with barcode data repeated unobtrusively across the entire label. Even damaged, ripped or burnt labels will scan, reducing the need to manually enter pricing or call for price checks that contribute to long checkout lines.

Reduce Shrink

Deter fraudulent behavior such as barcode swapping with the ability to easily and accurately read the product information even on torn labels. Manage inventory and increase sales by enabling dynamic pricing markdowns based on the sell-by date.

Powerful Communications

Send recipes, coupons and cooking videos to consumers’ mobile devices with Digimarc-powered labels that deliver customized digital content. Now retailers have a direct communications channel with shoppers at home.

Leverage Existing Equipment

Digimarc Barcode for Fresh Product Labels is an easy-to-deploy software package that enables your existing thermal label printers to produce Digimarc-enhanced labels using the same label stock and printing process. And, Digimarc Barcode can be detected by Digimarc-ready handheld and fixed scanners and everyday mobile devices, making it easy to get started without significant process or equipment changes.

Unobtrusive Codes

Digimarc Barcode for Fresh Product Labels features an unobtrusive pattern of tiny dots that deliver important data. Digimarc Barcode doesn’t compromise readability for consumers, and even enables damaged labels to easily scan, reducing hand-keying errors and the need for manager overrides.

A Common Framework

Digimarc Barcode can be used instead of a number of common barcode types, including: EAN-8, UPC-A, UPC-E and EAN-13; DataBar Expanded, Expanded Stacked, Stacked Omnidirectional and Limited. We currently support GS1 GTIN-8, GTIN-12, GTIN-13, GTIN-14, and specific application identifiers like price, weight, count and sell-by date.

Why Operational Shrink is Increasing Your Losses

One of the largest drivers of retail loss is operational shrink, including cashiers incorrectly keying in product codes. Find out why it's a huge problem and how you can shrink your shrinkage.

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Cashier Survey: Damaged Labels Slow Productivity

A Harris Poll survey revealed that thermal labels on fresh items including bakery items and deli meats are often difficult to scan, and this problem is impacting both retail operations and the customer experience.

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