The Digimarc + DataTrails media transparency and authentication solution is designed to combat the challenges posed by synthetic media, such as deepfakes and the spread of misinformation while protecting original content or non-synthetic media. By promoting transparency and accountability to ensure the ethical use of AI, this industry-first solution helps restore trust in digital media.
Generative artificial intelligence (GenAI) has changed the rules in content protection. Today, provenance metadata can easily be stripped from a digital asset intentionally or unintentionally when content is distributed or published. For instance, common workflows like uploading an image to a social network, sending a photo via an instant messaging application, or editing an image with a mobile phone app can strip metadata. Without provenance metadata, it is very difficult to prove content authenticity. The partnership between Digimarc and DataTrails addresses this challenge head-on.
The Digimarc + DataTrails media transparency and authentication solution is the industry’s first fully integrated content protection solution to fortify digital content using advanced digital watermarks in tandem with cryptographic proofs, or fingerprints. Combined with provenance metadata, these industry-leading technologies create a powerful, multi-layered toolset to provide proof of digital content authenticity—protecting content creators, businesses, and consumers from the threat of fake data and misinformation.
Protecting, monitoring, and authenticating digital content requires a multi-layered approach
DataTrails’ transparency and explainability platform supports trustworthy data distribution, and resolves contested data authenticity scenarios. Specifically, the DataTrails platform applies cryptographic proofs to trace digital content, providing transparent proof of who did what and when. Creating an immutable audit trail to track the provenance of digital assets in a tamper-evident distributed ledger ensures content creators and businesses can prove content ownership and authenticity while allowing content consumers to detect fake data.
Together, Digimarc + DataTrails deliver an industry-first solution that provides irrefutable proof of digital content authenticity and provenance through a revolutionary multi-layered approach. Provenance metadata is now protected and stored in a tamper-proof distributed ledger detached from the image. Layered with a digital watermark embedded in the image, content owners and consumers now have an easy way to see and retrieve an image’s provenance metadata whenever needed throughout an image's journey.
Transparency Disclosure: Implement mechanisms for content creators to disclose how media has been created proving who, what, and when
Detection Technology: Using Digimarc Secure, Automated, Fair, and Efficient (SAFE™) digital watermarks and detection software and cryptographic fingerprints
Integration: Digimarc Validate APIs, DataTrails APIs and SDKs for seamless integration with existing platforms and tools
Digimarc Validate: Convey copyright ownership of images and digital media assets
DataTrails™ App and DataTrails Instaproof™: Build and share Immutable Audit Trails for digital media using the DataTrails App or APIs. Find and Verify digital media audit trails using DataTrails Instaproof™ tools
Synthetic media created from an image embedded with a Digimarc digital watermark on the left. Original Image and Audit Trail on the right.
Real-time Detection: Instantly identify synthetic media through automated detection algorithms
Transparency: DataTrails tamper-evident distributed ledger technology makes it easy for anyone to detect fake data, prove ownership, and bring accountability to digital media
Scalability: Scalable infrastructure capable of handling large volumes of media content
Customization: Tailor detection algorithms to suit specific platforms and user requirements
Reporting and Analytics: Detailed reporting and analytics dashboards for tracking synthetic media trends and patterns
Combat Misinformation: Mitigate the spread of misinformation and disinformation facilitated by synthetic media
Copyright Protection: Assert ownership, copyright, authenticity, and provenance for non-synthetic media via the digital asset’s post-publication journey
Protect Reputation: Safeguard the reputation of individuals and organizations by detecting and disclosing synthetic content
Enhance Trust: Build trust among users by promoting transparency and authenticity in media content
Regulatory Compliance: Assist platforms in complying with regulatory requirements related to media and synthetic media disclosure
Brand Integrity: Maintain brand integrity by ensuring that synthetic media does not negatively impact brand image
Digimarc Validate empowers content owners and creators with the ability to convey copyright ownership of images and digital media assets. The combination of Digimarc’s Secure, Automated, Fair, and Efficient (SAFE™) digital watermarks and detection software forms the foundation of a trusted and scalable digital asset ecosystem, critical in an era of GenAI.
Anchored by its powerful and proven covert digital watermarking technology, Digimarc Validate provides digital content owners with an affordable and self-serve way to add a multi-layered and machine-readable identifier to digital assets. This identifier can communicate other essential digital asset attributes in addition to ownership and copyright, including authenticity, provenance, and more. The ability to embed and detect digital watermarks in synthetic and non-synthetic content at the device or platform level is fundamental to safeguarding digital assets in the era of AI. It is the most secure, efficient, and ubiquitous way to deploy digital watermarks at scale to create a safer, fairer, and more transparent internet.
DataTrails provides provenance and transparency services for data that needs to be reliable and verifiable by other parties. DataTrails enables customers to build Immutable Audit Trails, which are tamper-evident logs that provide cryptographic proof that data hasn’t been changed. Knowing the provenance, integrity and lineage of data enables data owners and their partners to monitor, data that’s shared publicly or privately. DataTrails also provides Instaproof, a free tool that anyone can use to search and find Immutable Audit Trails. DataTrails patented and innovative distributed ledger technology coupled with a simple API aligned with IETF standards for supply chain integrity, transparency and trust is available today at www.datatrails.ai.
The Digimarc+DataTrails Synthetic Media Transparency Disclosure and Detection Solution provides a comprehensive approach to addressing the challenges posed by content fakes, frauds, and synthetic media to help content owners protect, prove, and verify content authenticity and prevent copyright infringement. By promoting transparency, enhancing detection capabilities, and fostering trust, we empower content consumers and other stakeholders to navigate the digital landscape with confidence.
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