Digimarc Engage offers omnichannel consumer engagement for today’s enterprises. Businesses can build fully-integrated marketing campaigns with new analytics.
Fragmented media, indirect channels, and little to no data make it hard for brands to reach customers with the right message at the right time. It’s even harder to extract intelligence about consumers’ relationships to products after purchase.
Digimarc Engage is powered by a highly-secure, super-scalable, and enterprise-grade platform that supports all your physical and digital connectivity needs. It provides an easy path to activating a wider array of products and media (physical and digital) to provide an interactive, fully client-owned, and cross-media communications platform for consumer engagement. With unified support for digital watermarks, QR codes and weblinks, companies can deliver specified content and web experiences across both physical items and digital media while revealing new omnichannel data insights.
Serialized QR Codes — Support for serialized code generation.
Product Variants — Deliver different content based on variations of a product with the same Global Trade Item Number (GTIN).
Promotional Assets — Make physical and digital assets work together so you can see how well your campaigns are performing across multiple channels, all in one dashboard.
Smart URLs — Direct customers to a complete web address for more freedom and control when using digital assets, even if there’s no physical product or QR code.
Powerful Analytics — Understand campaign performances better with the ability to filter data about consumer engagements by a range of factors, including country or destination URL, among others.
A Future-proofed Solution
With GS1 Digital Link at its core, Digimarc Engage adds dynamic intelligence on top of this critical industry standard to create a direct communication channel between companies and consumers via the products they purchase and consume — a requirement of emerging regulatory efforts such as the Digital Product Passport (DPP) in Europe.
As the co-chair of the GS1 Digital Link standard work group, Digimarc led the way for industry-wide adoption of GS1 Digital Link as the world prepares for Sunrise 2027 when 2D barcodes — like QR codes encoded with GS1 Digital Link — will be accepted at point-of-sale.
Omnichannel Marketing
Activate your products and physical and digital media to provide an interactive, fully client-owned, cross-media communications platform for consumer engagement.
Deliver contextual and differentiated experiences across both physical items and digital media – powering integrated marketing campaigns with richer consumer experiences while revealing never-before-available omnichannel data insights to inform smarter campaigns.
Dynamic Content
Deliver contextual and differentiated experiences based on an open-ended list of inputs such as language, location, or product variants (seasonal packaging, retailer exclusives, in-market tests, etc.) allowing companies to create more personalized experiences for consumers and obtain immediate quantitative data on their impact.
Extend contextual redirection beyond simply products to physical and digital promotional assets such as web display ads, social media posts, printed materials, and signage, while easily tying the performance of these promotional assets to the product itself.
Support for shortened “smart” uniform resource locators (URLs) that redirect to a full web address, providing users with increased flexibility and control when activating digital assets where no physical product or printed QR code is involved.
Multifactor Authentication
Leverage both QR codes and covert
Digimarc digital watermarks for powerful multifactor product authentication capabilities required for fraudulent-free customer loyalty and rewards programs.
Gain the flexibility to deliver digital marketing experiences for customers while supporting multifactor product authentication workflows for brand inspectors all from the same QR code.
Enterprise Platform
Feel confident knowing Digimarc Engage is built upon the Digimarc Illuminate platform, a secure and scalable enterprise-grade platform endorsed by CIOs around the world.
Advance your omnichannel consumer engagement strategy on a unified platform that can easily scale to support future digital transformation initiatives that leverage digital watermarks, such as product authentication, industrial automation, and recycling sortation, to provide value across the entire organization.
"Among the most comprehensive consumer engagement products available, Digimarc Engage helps companies reach customers today at every omnichannel touchpoint with a tool approved by Chief Information Officers and loved by Chief Marketing Officers. And our formative work in – combined with our experience and compliance with – the GS1 Digital Link standard readies businesses now for the coming widespread global use of QR codes for point-of-sale purposes by 2027."
— Ken Sickles, Chief Product Officer, Digimarc
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