Digimarc Validate Product Brief

Combat Counterfeits with Digimarc’s Simple App-Based Watermark Solution

Digimarc Validate delivers real-time product authentication in the field to safeguard brands, reduce costs, and protect revenue

Challenge

Companies worldwide are facing significant challenges from a rise in counterfeit products. Counterfeit goods not only damage brand reputation and erode revenue but can also pose serious health risks to consumers. With access to sophisticated technologies, counterfeiters have found ways to replicate even the most advanced packaging security features.

Product

Digimarc Validate combats counterfeits and equips brand protection teams with a simple, cost-effective way to verify product authenticity instantly. Powered by Digimarc digital watermarks, Digimarc Validate adds a covert, scalable layer of security that integrates seamlessly into product packaging. The Digimarc Validate mobile app allows employees, supply chain partners, and third-party inspectors to easily authenticate products and report suspicious items using a smartphone. Brand managers and other stakeholders gain real-time access to this data through the Digimarc Illuminate platform, providing valuable insights to inform brand protection strategies.

FEATURES

• Mobile Product Authentication – Digimrc Validate allows authorized users to instantly verify the authenticity of digitally watermarked products using a smartphone. Designed with user experience in mind, the Digimarc Validate mobile app ensures quick and seamless product authentication.

• Authentication Report Submission – With the Digimarc Validate mobile app, employees, supply chain members, and brand inspectors can quickly identify and submit digital reports of suspicious products. Digimarc Validate streamlines field reporting and simplifies report management for field agents who have to take immediate action.

• Real-Time Analytics – Digimarc Validate provides brands with quick and easy access to data gathered in the field. Real-time data allows brands to assess the effectiveness of anti-counterfeiting strategies and make data-driven decisions about needed adjustments. The Illuminate dashboard offers detailed insights, including a country-level breakdown of where suspicious products are reported.

ADVANTAGES

Easy and cost-effective implementation 

Apply Digimarc digital watermarks within existing supply chain workflows with minimal disruption to printing processes, leveraging infrastructure, inks, and print methods already in place.

Covert protection for a layered strategy 

Digital watermarks serve as a covert digital signal, undetectable and impossible to recreate without access to highly secure Digimarc software. These digital watermarks are designed to seamlessly complement existing security layers, providing enhanced protection without disrupting current processes.

Secure, controlled access for efficient product authentication

Digital watermark detection can be made accessible to anyone in the supply chain who needs to authenticate products, enabling more frequent and efficient checks. Access controls ensure that only authorized individuals are aware of the brand protection strategy details, maintaining security while supporting effective product authentication.

Consolidated reporting for data-driven insights

All reports submitted by app users are securely captured in Digimarc’s cloud-based Illuminate platform, allowing brands to monitor the activities of authorized employees and contractors. This data provides valuable insights into which countries are experiencing the highest rates of counterfeit products and can also be used to support litigation efforts when necessary.