Most content owners fail to apply a robust, machine-readable identifier to their digital assets prior to distribution, sending their valuable intellectual property out unprotected. This makes it impossible to ever have control over—or capture any information about—how, when or by whom that content is displayed, seen, and used. This not only creates missed opportunities, but also makes it impossible to detect or prevent misuse or theft.
Meanwhile, GenAI companies are deploying armies of bots to scrape the web for the content needed to train their models. Much of that content is copyrighted, it is just not digitally identified as such.
Copyright laws place the proof of ownership on content owners, and the scale at which AI companies collect content—coupled with a lack of verified digital asset ownership—means that today there is little recourse for content owners to assert copyright protections and demand fair compensation for access to their work.
Add a robust identifier to your digital assets prior to distribution to ensure you maintain control
Convey important information about your digital assets, including ownership, copyright, authenticity, provenance, and more
Detect misuse by unauthorized individuals
Restrict the potential for AI models to train on protected content without your consent or compensation
Take a stand against copyright infringement and help maintain trust in the digital world
Prevent your content from being used in harmful or misleading ways and work to uphold the intended integrity of a free and fair internet
Digimarc technology offers digital copyright protection today, while also forming the foundation for additional value creation as Digimarc’s platform continues to grow.
As proven by Digimarc’s work with the world’s central banks, our platform will help power a globally-trusted and massively-scaled ecosystem of additional value creation, all powered by the same identifiers that keep your valuable assets safe in the new world of GenAI.
Anchored by its powerful and proven covert digital watermarking technology, Digimarc provides a multi-layered system that enables digital content owners to provide an immutable, machine-readable identifier to their digital assets.
This identifier can be used to transmit an extensible set of information, including such important attributes as ownership, copyright, authenticity, and provenance.
Digimarc provides its Secure, Automated, Fair, and Efficient (SAFE™) detection services and software to a growing number of partners—including machine learning systems—to power a trusted and scalable digital asset ecosystem.
A digital watermark applied to your digital content is analogous to adding a machine-readable “© ©” to those works—a clear signal of content ownership and authenticity. Under section 1202 of the Digital Millennium Copyright Act the rights of owners of watermarked assets are protected.
For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at unprecedented scale as the foundation to numerous massive, multi-stakeholder, multinational and mission critical systems, such as:
the BluRay antipiracy standard and the Digital Cinema Initiative to protect digital movies;
by Nielsen and Arbitron to measure television and radio audiences;
by many issuing authorities to authenticate and protect a majority of U.S. drivers’ licenses as well as other secure credentials in countries around the world;
and in partnership with a consortium of the world's central banks to help protect the world’s currencies.
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