Pharmaceutical Anti-Counterfeit Product Brief

Pharmaceuticals Demand A Digital Defense

The Digimarc Illuminate Platform for Anti-Counterfeit delivers pharmaceutical companies the ability to generate covert digital watermarks to provide a digital layer of product verification, work in tandem with other security features, and integrate seamlessly into existing package processes.

Challenge

Counterfeit operations have grown in resilience and sophistication. Combined with the fact that pharmaceutical supply chains are complex and involve many touch points, the stakes for drug authenticity can literally mean life or death.

Product

The Digimarc Illuminate Platform for Anti-Counterfeit provides pharmaceutical companies with a covert additive solution for current security mechanisms (security ink, holograms, RFID, NFC, etc.) at a significantly lower cost. Leverage Digimarc’s 25+ years of proven ability to provide digital anti-counterfeiting solutions at the highest levels of scalability and security.

Advantages

Digital watermarks deliver a wide range of unique benefits that complement existing security investments to provide pharmaceutical companies with a layered product security strategy keeping them a step ahead and their customers safe.

FEATURES & BENEFITS

• Add a new, covert digital security layer that complements existing counterfeit protections
• Leverage a comprehensive suite of digital watermarking and quality control tools
• Easily integrate watermark protections into existing workflows
• Seamlessly blend covert watermarks into package artwork to limit visibility or criminal replication
• Avoid the need for special inks or equipment upgrades
• Utilize standard smartphones for authentication anywhere
• Enjoy a robust digital signal for easy, immediate detection and a clear indication of authenticity
• Benefit from greater cost effectiveness compared with analog protections (e.g. holograms, specialized inks with chemical markers)
• Minimize environmental impact and maintain the recyclability of packaging