Discover why many of the world's largest retailers, central banks and consumer brands companies have adopted the Digimarc Platform.
Find out how Digimarc Barcode is applied to packaging creating an imperceptible barcode that repeats across a product's surface and is reliably scanned by retail scanners, inspection systems and shopper phones.
Accuracy matters and Digimarc Barcode outperforms alternatives by scanning more reliably compared with common codes. See for yourself.
Discover how Digimarc's repetition and error correction outperforms QR Codes.
Discover the many consumer engagement and operational benefits of adding imperceptible Digimarc Barcode to jersey embellishments, jackets and fashion items. Read the blog
Fresh Product departments are rapidly expanding due to consumer demand. See how the Digimarc Platform can enable efficient inventory practices to reduce operational shrink and enhance track and trace processes. Read the blog
As shoppers become more tech savvy, retailers are finding innovative ways to blend the online and in-store shopping experiences. See how the Digimarc Platform can connect consumers to products via their digital devices with "Connected Print." Read the blog
Designers have always used cutting-edge technology to promote their work. The Digimarc Platform makes it easy for designers to create beautiful work that connects consumers to digital content. Found out how adding Digimarc to designs can extend its scope and influence. Read the blog
Discover how the Digimarc Platform can help retailers both prevent front-end product loss and reduce friction for time-crunched shoppers. Read the blog
Digimarc Barcode is a seamless element of packaging artwork making the entire package a digital channel. Using an app enabled with Digimarc Discover software, consumers can scan for additional information. Read the blog
Digimarc Barcode on packaging makes it faster and easier for employees to manage inventory so they can spend more time assisting shoppers and keep stores flowing smoothly. Read the blog
Digimarc is working with Tomra and leading consumer brands, such as Procter & Gamble, to revolutionize plastics recycling as part of the HolyGrail 2.0 project. Watch a recent BBC News video that highlights our efforts to reduce plastic waste.
“Intelligent” sorting of industrial and domestic waste is essential if plastics are to be recycled effectively. An application example featuring an IML container shows how plastics can be separated into homogeneous types with the aid of digitalisation.
Digimarc unobtrusively repeats data across the entire surface of any thermal-printed label to help improve operational efficiencies.
From apparel hang tags to thermal labels.
A demonstration of assisted checkout at retail point-of-sale with and without Digimarc Barcode.
Handheld Scan Comparison: Standard UPC Code is no match for Digimarc Barcode.
Adding Digimarc Barcode to hangtags helps shoppers scan for more details on sizes, pricing, in-stock availability and compatible styles.
Digimarc Barcode supports the package journey from design to post purchase.
Packaging began with simple containers for transporting food. Find out how glass, gourds and tin cans led to a generation of cereal boxes, cellophane packs and beer cans with pop tops.
Food, beverages and consumer goods were largely sold in unbranded sack clothes, glass bottles and tin containers until the late 19th Century. Discover how and when package branding and design changed everything.
Find out how the demand for more recycling options, better packaging efficiencies and serialized packaging is driving innovation today.
Pioneer Project HolyGrail, initiated by the Ellen MacArthur Foundation’s New Plastics Economy, reveals promising results for the use of Digimarc Barcode to reduce plastic waste in the environment.
The invention of the barcode involved colorful characters and see why it holds crucial clues about retail's future.
The barcode faced a challenging childhood in the 1970s, but soon matured, and fueled the rise of mass merchandisers.
Find out how the rise of e-commerce, QR codes and an Oregon 'Mad Scientist' helped shape the barcode universe of today and tomorrow.
Simple mobile software for scanning Digimarc Barcode, traditional UPC/EAN barcodes, QR codes and more. Whether scanning connected product packaging or activated commercial print, Digimarc affordably delivers premium performance.
The Digimarc Mobile SDK provides rapid, accurate scanning of the most common barcodes used in retail including UPC, EAN and DataBar. Experience the speed for yourself.
We showcased two connected dresses at Adobe MAX 2019 designed by former Nike designer Edward Harber. The dresses were made with fabric enhanced with Digimarc, connecting consumers with manufacturing information and additional styling options. Learn more about what we showcased at the recent Adobe MAX 2019 show.