GS1 US Mobile Scan™ includes the DWCode™, which enhances the customer experience in an increasingly technology-centric marketplace. It improves checkout efficiency, modernizes the supply chain and puts product information at a consumer's fingertips. Like any disruptive trend, the greatest barrier to adoption for brands is uncertainty about where and how to implement.
In this webinar, leading innovators from McCormick, Sun-Maid and Wegmans share their experiences on getting started with GS1 US Mobile Scan and the DWCode. Our discussion addresses organizational requirements, best practices for ensuring team alignment, key design considerations and content strategies for creating a memorable customer experience.
You’ll leave with the knowledge and confidence to take your packaging to the next level with DWCode.
Steve Schwartz, Manager of Store Operations, Wegmans
Michael Okoroafor, VP Global Sustainability and Packaging Innovation, McCormick
John Slinkard, VP Supply Chain Management, Sun-Maid
Amy Fanale, Director of Product Management, GS1 US