The groundbreaking GS1 Digital Link standard marks a fundamental shift in the way brands and retailers think about product identification, marrying the transactional function of standardized product codes with the endless potential of web-based consumer product interactions. The standard is primed for explosive growth in the years ahead as more and more brands prioritize their digital transformation agendas and look beyond the traditional barcode.
Our white paper provides a comprehensive overview of GS1 Digital Link – how it works, why it matters and best practices for getting started. It also examines the important role of digital twins, digital records of physical products that collect real-world information and interactions in real time, to maximize the value of GS1 Digital Link and other product digitization initiatives.
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