5 Key Requirements for a Next-Generation Digital Watermark

On-Demand Webinar

The growth of artificial intelligence and concern about its misuse has put digital watermarking solutions in the spotlight for their ability to protect real content and identify synthetic media. 

But there is confusion surrounding the technology even as policy makers consider mandating digital watermarks and major tech firms race to deploy them or purport to have developed their own. Such developments have also largely ignored the breadth and power of digital watermarks on physical products and product packaging, and the many use cases that apply to non-digital applications.   

Join two of the world’s foremost digital watermarking experts for a compelling discussion about the world’s newfound focus on digital watermarking in the face of AI and the technology’s true capabilities across both digital and physical media. The webinar will explain:

• Why digital watermarks are trending and the factors affecting their interest
• How the marketplace misunderstands what watermarks are and how they work
• What five specific capabilities sophisticated digital watermarks should be able to deliver
• How your business will benefit by deploying digital watermarks
• Why news media, content creators, device makers, and politicians need to take notice right now