What do these examples have in common? In each instance, Digimarc-enabled content allows retailers and brands to give their consumers richer experiences and more purchasing opportunities.
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Digital watermarking enables a variety of applications:
Authenticate Content and Objects
Verify that content is genuine, from an authorized source, and confirm that it has not been altered or falsified.
Complement existing security strategies
Add another layer of security to encrypted content in order to protect your assets and help identify the source of leaks.
Monitor broadcasts and internet distribution
Confirm specified content airs in a given market, at a specific time, and in its entirety. License compliance, advertising clearance verification, and detection of unauthorized use is also possible.
Manage digital rights
Connect content outside Digital Rights Management (DRM) systems back to usage rules, billing information, and other critical metadata.
Deter counterfeiting and piracy
Attach ownership information, usage rights and copy/play control instructions to owned content.
Ensure document security
Identify important records and banknotes by adding a layer of protection against unauthorized alterations or reproduction.