Brands have long relied on loyalty programs to reward customers with discounts and perks. Yet in a crowded market, few programs truly stand out as a strategic differentiator for the business. BERO, a non-alcoholic beer company co-founded by actor Tom Holland, is doing just that by reimagining customer loyalty through innovation, connected packaging, and community building.
Rethinking Loyalty Through Technology
At the heart of BERO’s loyalty transformation is Digimarc’s intelligent connected packaging platform, Digimarc Illuminate. Rather than relying on outdated and insecure methods that ask customers to enter lengthy product codes, BERO’s system allows instant participation via a simple scan of a serialized QR code printed inside the packaging. After being authenticated using advanced analytics, this secure and unique code links directly to the customer’s purchase, enabling real-time, omnichannel rewards through Rivo, their loyalty partner.
The result? A dynamic, personalized, and secure-yet-still-frictionless customer experience that works across all sales channels—including BERO’s website, Amazon, Target, and other retailers. Customers are rewarded no matter where they shop, eliminating the barriers that typically limit omnichannel loyalty programs.
Building a Community
BERO isn’t just creating a rewards program. It’s building a vibrant community. For example, Club BERO is designed with lifestyle-focused branding and rewards members with experiential benefits such as exlusive event invites to Q&A sessions with Tom Holland. These experiences make membership feel like being a part of something bigger, with a shared identity rooted in quality, connection, and savoring every moment. Here, loyalty is less about transactions and more about belonging.
Two-Tiered Membership Model
Recognizing that customer relationships evolve, BERO has implemented a loyalty program with two options. Customers can join for free, gaining access to benefits like earning credits on every purchase and free shipping on orders over $50. Enthusiasts can upgrade to the BEROMASTER tier—an exclusive, paid membership that unlocks enhanced rewards and deeper engagement.
Recent benefits for BEROMASTER members have included:
Secure and Seamless Redemption
Each QR code in BERO’s packaging is serialized and connected to the Digimarc Illuminate platform to confirm authenticity, eliminating the risk of fraud or duplicate use. This system also removes the need for manual receipt handling, making redemption secure, scalable, and simple.
The Future of Loyalty: Data-Driven and Customer-Centric
With Digimarc’s platform, BERO gains more than a rewards engine—it gains actionable, real-time insights that help the brand better understand and connect with its customers. What management learns from this data will continuously inform their strategy to deliver more personalized content and drive even better customer engagement.
A New Loyalty Standard
“We are thrilled to support BERO in setting a new industry benchmark,” said Ken Sickles, Chief Product Officer at Digimarc. “BERO has redefined customer loyalty with an industry-first omnichannel program that rewards customers wherever they shop, cultivates retention, and delivers a seamless, secure experience.”
As BERO continues to expand, this combination of connected packaging, community, and creativity positions the brand as a loyalty leader—not just in non-alcoholic beverages, but in customer experience innovation across industries.
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