Explore Our Blog Posts

BLOG POST | July 6, 2022
Understanding the Degrees of Brand Integrity
A recent survey shows what consumers feel about brand integrity.
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BLOG POST | January 20, 2022
Protect Consumer Trust by Defending Your Brand
In a recent discussion with Digimarc, editors at Packaging World magazine explore the erosion of trust in consumer brands due to an increase in counterfeit products and illegal diversion.

BLOG POST | January 10, 2022
Watermarks for Less Waste
A recent segment by BBC News highlights how invisible watermarks, including those delivered by Digimarc, could increase plastic recycling.

BLOG POST | January 7, 2022
Any & All Identifiers: The role of watermarks and our combined commitment to using the right tool for the job
A discussion between Tony Rodriguez and Dom Guinard affirms our commitment to using the proper tools to support customers by making sure that the full breadth identification technologies are available to customers.

BLOG POST | January 4, 2022
Making a Meaningful Impact: Solving big problems such as plastic circularity with knowledge about the whereabouts of things
Riley McCormack talks through the value EVRYTHNG brings to complement Digimarc’s work with the HolyGrail 2.0 initiative, driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste.

BLOG POST | January 4, 2022
Turnkey Solutions: How removing barriers eases the integration effort of digital deployments for customers
Tony Rodriguez and Dom Guinard discuss how the unification of Digimarc and EVRYTHNG’s solutions will remove barriers and provide customers with a seamless experience.

BLOG POST | January 4, 2022
Shared Vision: Envisioning a world with information about every item at every point in its journey
Niall Murphy speaks of Digimarc and EVRYTHNG’s shared vision of providing customers with frictionless solutions to deliver cohesive information on items at every step along the product lifecycle.

BLOG POST | January 3, 2022
Better Together: Why the combination of Digimarc and EVRYTHNG benefits customers
Reflecting on a partnership of over five years, Niall Murphy and Riley McCormack discuss the combination of Digimarc and EVRYTHNG to provide comprehensive product intelligence solutions for customers.

BLOG POST | December 13, 2021
Family, Faith & Food with Ameena Alattar
Growing up in North Carolina as a child of a Palestinian-immigrant father and an American mother, Digimarc’s Ameena Alattar experienced both the dynamism and the complexity of growing up in a mixed-culture household.

BLOG POST | December 9, 2021
Successful Sorting of Waste Samples at HolyGrail 2.0 Open House
Driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste, over 130 companies and organisations from the complete packaging value chain have joined forces for the Digital Watermarks Initiative HolyGrail 2.0 with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU.