Explore Our Blog Posts

BLOG POST | July 6, 2022
Understanding the Degrees of Brand Integrity
A recent survey shows what consumers feel about brand integrity.
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BLOG POST | November 10, 2021
Go behind the scenes at HolyGrail 2.0 semi-industrial tests
Sustainability leaders and others with an interest will have an opportunity to see inside a powerful recycling test program at a virtual event next week.

BLOG POST | October 11, 2021
Digimarc Hits the Road this Fall
Digimarc representatives will be at conferences in North America and Europe this fall highlighting the benefits of Digimarc Watermarks. There will be a mix of in-person and virtual events, including CineEurope, Sweflex, Specialty Papers and AIPIA.

BLOG POST | October 1, 2021
Music Widget is the Apple of this Developer’s Eye
A profile of Mario Guzman, an accomplished iOS and macOS developer at Digimarc, who has developed a popular homage to classic macOS music widgets.

BLOG POST | September 29, 2021
Validation of Tests & New Entrants Propel Digital Watermarking Solutions Forward in HolyGrail 2.0 Trials
The semi-industrial trials of the HolyGrail 2.0 project for plastic recycling began recently with a successful trial at a testing facility in Pertuis, France. Digimarc and machine vendor, Pellenc ST, had developed add-on modules for the detection sorting units—to detect Digimarc Watermarks—and the two teams ran the units through two important sorting tests.

BLOG POST | September 28, 2021
Coca-Cola & Digimarc Get Connected at CineEurope 2021
Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.

BLOG POST | September 22, 2021
retailX: Digital Transformation & Supply Chain’s Future
Digimarc’s Phil Stafford, along with Julie Vargas from Avery Dennison and John Dwyer from WestRock, gave a presentation at retailX in the WestRock booth titled, “Retail and Connected Supply Chain.” Watch the full presentation.

BLOG POST | September 15, 2021
Digimarc Color Scientist Finds Magic in Her Work
A profile of Kristyn Falkenstern, Digimarc’s Sr. Manager of Research and Development, who uses her color science expertise and understanding of human versus machine perception of color to put the magic in Digimarc Watermarks.

BLOG POST | September 14, 2021
6 Digital Watermarking Use Cases
Digital watermarks can be applied to nearly any object or media. They link product packaging, print, or audio to interactive online content when scanned with an enabled device. These watermarks can be overt or covert, depending on the application, and are read by mobile devices, computers, inspection system cameras, retail scanners, among other systems.

BLOG POST | August 19, 2021
Why Diversity is Crucial for Today’s Businesses
An interview with Digimarc’s Sr. Human Resource Generalist, Allena Peters, to better understand developments with diversity and the hiring across the industry. Allena works closely with Digimarc’s hiring managers to source candidates, bring diversity to the candidate pipeline and oversee the overall recruitment and selection processes.