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Digimarc Color Scientist Finds Magic in Her Work

A profile of Kristyn Falkenstern, Digimarc’s Sr. Manager of Research and Development, who uses her color science expertise and understanding of human versus machine perception of color to put the magic in Digimarc Watermarks.

6 Digital Watermarking Use Cases

Digital watermarks can be applied to nearly any object or media. They link product packaging, print, or audio to interactive online content when scanned with an enabled device. These watermarks can be overt or covert, depending on the application, and are read by mobile devices, computers, inspection system cameras, retail scanners, among other systems.

Why Diversity is Crucial for Today’s Businesses

An interview with Digimarc’s Sr. Human Resource Generalist, Allena Peters, to better understand developments with diversity and the hiring across the industry. Allena works closely with Digimarc’s hiring managers to source candidates, bring diversity to the candidate pipeline and oversee the overall recruitment and selection processes.

Sustainability, Recycling & the Circular Economy

The climate crisis has intensified people's usage of the word "sustainability," but it begs the question of whether we all agree on what the word sustainability means. And how is it different, for example, from recycling, which is often used, incorrectly, as an interchangeable term with sustainability. We explore the differences in this blog.

Product Digitization Drives Supply Chain Future

Read an excerpt of a recorded webinar on product digitization with industry experts: Phil Stafford, Global Business Development Director at Digimarc, Curt Schacker, Executive Vice President of Business Development and Partnerships at Evrythng, and John Dwyer, Vice President of Business Development at Westrock.

U.S. Plastics Pact’s ‘Roadmap to 2025’

A video interview with the U.S. Plastics Pact’s Tiana Lightfoot-Svendsen about the importance of the circular economy and the U.S. Plastics Pact's "Roadmap to 2025."

Engineer to Do Some ‘Heavy Lifting’ for the Planet

A profile of Dimitris Chachlakis, who recently joined Digimarc as a Sr. R&D Engineer, and received some publicity in June after he became the first doctoral student to graduate from the Rochester Institute of Technology’s (RIT) new Electrical and Computer Engineering program.

Digital Supply Chain Pushes Circular Economy

A recently published article on GreenBiz by Georgia Sherwin about the digitization of supply chains exposes the problems of the current global supply chain as a result of the COVID-19 pandemic, highlighting current shortcomings with dated supply chain methods.

Maine Law Sends Strong Signal on Need for Recycling Innovation

The U.S. is taking the first step toward joining many other nations that have adopted extended producer responsibility (EPR) laws, as Maine Governor Janet Mills signed LD 1541 into law, making Maine the first state to pass an extended EPR law.

New Report: Brand Protection Market to Skyrocket by 2028

The Insight Partners recently published the report, Authentication and Brand Protection Market Forecast to 2028, which forecasts the brand protection market will grow to US$ 5,322.57 million by 2028.

A-CAPP’s Brand Protection Stories Podcast is ‘Stranger than Fiction’

Digimarc is now a proud sponsor of the Brand Protection Stories (BPS) Podcast from The Michigan State University Center for Anti-Counterfeiting and Product Protection (A-CAPP), and we recently sat down with podcast host, Leah Evert-Burks, to learn more about A-CAPP and the goal of A-CAPP’s Brand Protection Stories Podcast.

PACCOR Study Highlights Sustainability Value of Digimarc Technology

In an effort to document the value of packaging with Digimarc watermarks, PACCOR recently published the study, “How We Create Value,” which looked at the impact of Digimarc watermarks if implemented across the whole value chain.

Nature & Creativity Guide Print Packaging Student

A profile of Alice Ish, a student at California Polytechnic State University (Cal Poly), who won the FFTA Rossini North America Flexographic Research Scholarship for her year-long research work related to adding Digimarc’s covert codes (digital watermarking) to packaging artwork for the purpose of sorting plastic at waste facilities.

Increased Momentum Toward Circular Economy

The Ellen MacArthur Foundation and the U.S. Plastics Pact have released a critical roadmap and position paper, respectively. The U.S. Plastics Pact released its “Roadmap to 2025,” while the Ellen MacArthur Foundation issued its Extended Producer Responsibility (EPR) statement and position paper for packaging.

Digimarc on the Pitch!

Digimarc is now the premier jersey sponsor for Sporting Arkansas, a nonprofit soccer league with 400 youth players. Digimarc will be a sponsor for the next four seasons.

Branding & Packaging Pros to Highlight Innovative Solutions

Digimarc’s partner SGK is a leader in packaging solutions and brand experiences, and to help brands stay on top of trends and developments, they’ve organized a one-day, virtual event, SGK Around the World, on Wednesday, June 23 (10am BST) to inspire and educate.

Global Trends in Innovative Packaging

A video interview with Florian Constabel, Head of Digimarc at Wipak, who is an expert in innovative packaging and digital printing. He is ideally positioned in the industry to provide insights into what is happening now in the innovative packaging space.

Digimarc Wins Prestigious Sustainability Innovation Award

The Plastics Industry Association announced its winners of the 2021 Re|focus Sustainability Innovation Awards and Digimarc received the End-of-Life award for its use of digital watermarking as part of the HolyGrail 2.0 project. Digimarc was honored alongside several other brands, including the Ford Motor Company and Garcon Wines.

Denmark-Based Reproflex Scandinavia A/S Partners with Digimarc

Reproflex Scandinavia A/S recently announced its new partnership with Digimarc. The Denmark-based supplier specializes in global packaging solutions, and works with brand owners and print houses all over Europe in all areas of the graphic process, including prepress for flexo, offset and digital printing.

Print Technologies Highlighted at Virtual.Drupa

The annual Drupa conference is the leading global trade fair for printing technologies, and this year it transformed itself into Virtual.Drupa, welcoming 212 exhibitors from 35 countries and hosting more than 125 live web sessions.

Microsoft & P&G’s CEOs Talk ‘Digital Watermarks’

Interest and enthusiasm for how the HolyGrail 2.0 project—using digital watermarking on plastic— can help improve plastic sortation continues to grow. Procter & Gamble CEO, David Taylor, recently spoke with Microsoft CEO, Satya Nadella, at P&G’s Our Home virtual summit on the subject. Taylor mentioned how P&G is now working with digital watermarking to better sort plastic.

‘World of PACCOR’ Virtual Event Highlights Digimarc

Coming off recent news announcing its designation as a Digimarc Platinum Pioneer Plastics Partner, PACCOR hosted “World of PACCOR,” a virtual event highlighting PACCOR’s recent initiatives.

Top Trends in Mobile Scanning

The pandemic has accelerated technology adoption and innovation in areas big and small, and mobile technology has been no exception.

Making Retail Digitally Advanced and Sustainable

The EHI Retail Institute in Germany recently published a white paper with support from Microsoft outlining some of the sustainability challenges facing retailers as they become smart stores, as well as what tools are available to overcome this.

Preventing Deepfakes Requires Deep Expertise, Committed Leaders

Digimarc is proud to join the new Coalition for Content Provenance and Authenticity (C2PA) to address misleading information online by certifying the source of content. And, Digimarc has outlined a proposed system for mitigating the problem of deepfake videos with digital watermarks; download the free research paper to understand how.

Inspired by Trailblazing Women

March 8 was International Women’s Day. In the spirit of this important day, we asked Digimarc employees about the women that have inspired them personally and professionally.

Fast, Efficient Print Production with Variable Data Printing

Digimarc provides additional functionality to Global Graphics’ extensive software platforms for printing and packaging. We spoke with Martin Bailey, Distinguished Technologist at Global Graphics, to find out what’s new in the updated “Full Speed Ahead” guide.

‘Food, Packaging & Sustainability Summit’ Debuts at Clemson

Thought leaders gathered in February for the inaugural Food, Packaging & Sustainability Summit sponsored by the Sonoco FRESH initiative at Clemson University. Read our recap of noteworthy speakers and themes.

How Digital Asset Management Supports Brand Strategy

We talked with Jamie Liechty, Partner Manager, Widen, and Devon Weston, Director of Client Management, Digimarc, to find out what they are seeing and hearing right now about protecting digital assets.

Supermarket Employee Day 2021

FMI has designated February 22 at Supermarket Employee Day and Digimarc and its employees thank these essential workers who have shown up to work, day-in and day-out, despite the COVID-19 pandemic.

Apparel Industry Eyes Sustainability & Evolution of Digital Shopping Landscape

A video interview with Digimarc’s Gloria Adeboi, Senior Director of Strategic Accounts, about the trends and challenges she’s seeing right now in the apparel industry.





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