The Digimarc Blog

Sign Up for Digimarc Digest

Keep up with all the latest Digimarc Blog posts by subscribing to our monthly newsletter, Digimarc Digest.

Sign Up Now

Be Honest: No-one Wants to Scan Your Connected Product

Perhaps a strange title for someone who builds a platform for Connected Products, but it is a truth that we need to address.

Digimarc’s Planet Impacts and Operational Developments

At Digimarc, we are eager to promote a prosperous, safer and more sustainable world as we march toward future success.

Creating Valuable Solutions to Aid in Sustainability

The solutions we provide to our customers add tangible economic value, while also carrying immense potential to help solve broader societal challenges.

Digimarc: Putting People First

It’s no coincidence that People is the first pillar in our ESG Framework – while all three including Product and Planet are important, we need to recognize that first and foremost, we’re a people-business.

Digimarc: Our Commitment to ESG

Digimarc is committed to sustainable value creation, transparency, and alignment with Environmental, Social, and Governance (ESG) best practices.

Planet Digimarc: Empowering prosperity, safety and sustainability

When more than 300 teammates convened this week – virtually and in Portland, Ore. – for the inaugural Digimarc Global Town Hall, participants journeyed to a future where Digimarc product digitization technology helps make the world a better place.

Webinar: Product Digitization Makes Sustainable Apparel Possible

A new era of product digitization has enabled forward-thinking fashion brands to engage consumers in recycling and sustainability initiatives directly through the products they purchase and wear.

Protect Consumer Trust by Defending Your Brand

In a recent discussion with Digimarc, editors at Packaging World magazine explore the erosion of trust in consumer brands due to an increase in counterfeit products and illegal diversion.

Watermarks for Less Waste

A recent segment by BBC News highlights how invisible watermarks, including those delivered by Digimarc, could increase plastic recycling.

Any & All Identifiers: The role of watermarks and our combined commitment to using the right tool for the job

A discussion between Tony Rodriguez and Dom Guinard affirms our commitment to using the proper tools to support customers by making sure that the full breadth identification technologies are available to customers.

Making a Meaningful Impact: Solving big problems such as plastic circularity with knowledge about the whereabouts of things

Riley McCormack talks through the value EVRYTHNG brings to complement Digimarc’s work with the HolyGrail 2.0 initiative, driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste.

Turnkey Solutions: How removing barriers eases the integration effort of digital deployments for customers

Tony Rodriguez and Dom Guinard discuss how the unification of Digimarc and EVRYTHNG’s solutions will remove barriers and provide customers with a seamless experience.

Shared Vision: Envisioning a world with information about every item at every point in its journey

Niall Murphy speaks of Digimarc and EVRYTHNG’s shared vision of providing customers with frictionless solutions to deliver cohesive information on items at every step along the product lifecycle.

Better Together: Why the combination of Digimarc and EVRYTHNG benefits customers

Reflecting on a partnership of over five years, Niall Murphy and Riley McCormack discuss the combination of Digimarc and EVRYTHNG to provide comprehensive product intelligence solutions for customers.

Successful Sorting of Waste Samples at HolyGrail 2.0 Open House

Driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste, over 130 companies and organisations from the complete packaging value chain have joined forces for the Digital Watermarks Initiative HolyGrail 2.0 with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU.

Go behind the scenes at HolyGrail 2.0 semi-industrial tests

Sustainability leaders and others with an interest will have an opportunity to see inside a powerful recycling test program at a virtual event next week.

Expert Q&A: Understanding Brand Protection

Digimarc’s Product Manager Lynn Christensen answers commonly asked questions about brand protection for both physical and digital assets. Digital watermarks prove to be an effective solution to protect brand identity.

Six Key Strategies to Protect Brand Identity

Check out six key strategies to protect brand identity, by downloading a visual checklist. It guides brands through the essentials of brand identity protection.

Family, Faith & Food with Ameena Alattar

Growing up in North Carolina as a child of a Palestinian-immigrant father and an American mother, Digimarc’s Ameena Alattar experienced both the dynamism and the complexity of growing up in a mixed-culture household.

Music Widget is the Apple of this Developer’s Eye

A profile of Mario Guzman, an accomplished iOS and macOS developer at Digimarc, who has developed a popular homage to classic macOS music widgets.

Digimarc Hits the Road this Fall

Digimarc representatives will be at conferences in North America and Europe this fall highlighting the benefits of Digimarc Watermarks. There will be a mix of in-person and virtual events, including CineEurope, Sweflex, Specialty Papers and AIPIA.

Validation of Tests & New Entrants Propel Digital Watermarking Solutions Forward in HolyGrail 2.0 Trials

The semi-industrial trials of the HolyGrail 2.0 project for plastic recycling began recently with a successful trial at a testing facility in Pertuis, France. Digimarc and machine vendor, Pellenc ST, had developed add-on modules for the detection sorting units—to detect Digimarc Watermarks—and the two teams ran the units through two important sorting tests.

Coca-Cola & Digimarc Get Connected at CineEurope 2021

Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.

Understanding the Counterfeiting Threat Today

To understand the ever-evolving tactics of counterfeiters today and how to stop the damage, read an excerpt from Digimarc’s new guide: “Brand Protection for Digital-First Enterprises."

retailX: Digital Transformation & Supply Chain’s Future

Digimarc’s Phil Stafford, along with Julie Vargas from Avery Dennison and John Dwyer from WestRock, gave a presentation at retailX in the WestRock booth titled, “Retail and Connected Supply Chain.” Watch the full presentation.

Digimarc Color Scientist Finds Magic in Her Work

A profile of Kristyn Falkenstern, Digimarc’s Sr. Manager of Research and Development, who uses her color science expertise and understanding of human versus machine perception of color to put the magic in Digimarc Watermarks.

6 Digital Watermarking Use Cases

Digital watermarks can be applied to nearly any object or media. They link product packaging, print, or audio to interactive online content when scanned with an enabled device. These watermarks can be overt or covert, depending on the application, and are read by mobile devices, computers, inspection system cameras, retail scanners, among other systems.

Why Diversity is Crucial for Today’s Businesses

An interview with Digimarc’s Sr. Human Resource Generalist, Allena Peters, to better understand developments with diversity and the hiring across the industry. Allena works closely with Digimarc’s hiring managers to source candidates, bring diversity to the candidate pipeline and oversee the overall recruitment and selection processes.

Sustainability, Recycling & the Circular Economy

The climate crisis has intensified people's usage of the word "sustainability," but it begs the question of whether we all agree on what the word sustainability means. And how is it different, for example, from recycling, which is often used, incorrectly, as an interchangeable term with sustainability. We explore the differences in this blog.

Product Digitization Drives Supply Chain Future

Read an excerpt of a recorded webinar on product digitization with industry experts: Phil Stafford, Global Business Development Director at Digimarc, Curt Schacker, Executive Vice President of Business Development and Partnerships at Evrythng, and John Dwyer, Vice President of Business Development at Westrock.

U.S. Plastics Pact’s ‘Roadmap to 2025’

A video interview with the U.S. Plastics Pact’s Tiana Lightfoot-Svendsen about the importance of the circular economy and the U.S. Plastics Pact's "Roadmap to 2025."

Company

Investors

Innovation

International

Germany  |  Japan