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Protect Consumer Trust by Defending Your Brand

In a recent discussion with Digimarc, editors at Packaging World magazine explore the erosion of trust in consumer brands due to an increase in counterfeit products and illegal diversion.

Watermarks for Less Waste

A recent segment by BBC News highlights how invisible watermarks, including those delivered by Digimarc, could increase plastic recycling.

Any & All Identifiers: The role of watermarks and our combined commitment to using the right tool for the job

A discussion between Tony Rodriguez and Dom Guinard affirms our commitment to using the proper tools to support customers by making sure that the full breadth identification technologies are available to customers.

Making a Meaningful Impact: Solving big problems such as plastic circularity with knowledge about the whereabouts of things

Riley McCormack talks through the value EVRYTHNG brings to complement Digimarc’s work with the HolyGrail 2.0 initiative, driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste.

Turnkey Solutions: How removing barriers eases the integration effort of digital deployments for customers

Tony Rodriguez and Dom Guinard discuss how the unification of Digimarc and EVRYTHNG’s solutions will remove barriers and provide customers with a seamless experience.

Shared Vision: Envisioning a world with information about every item at every point in its journey

Niall Murphy speaks of Digimarc and EVRYTHNG’s shared vision of providing customers with frictionless solutions to deliver cohesive information on items at every step along the product lifecycle.

Better Together: Why the combination of Digimarc and EVRYTHNG benefits customers

Reflecting on a partnership of over five years, Niall Murphy and Riley McCormack discuss the combination of Digimarc and EVRYTHNG to provide comprehensive product intelligence solutions for customers.

Successful Sorting of Waste Samples at HolyGrail 2.0 Open House

Driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste, over 130 companies and organisations from the complete packaging value chain have joined forces for the Digital Watermarks Initiative HolyGrail 2.0 with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU.

Go behind the scenes at HolyGrail 2.0 semi-industrial tests

Sustainability leaders and others with an interest will have an opportunity to see inside a powerful recycling test program at a virtual event next week.

Expert Q&A: Understanding Brand Protection

Digimarc’s Product Manager Lynn Christensen answers commonly asked questions about brand protection for both physical and digital assets. Digital watermarks prove to be an effective solution to protect brand identity.

Six Key Strategies to Protect Brand Identity

Check out six key strategies to protect brand identity, by downloading a visual checklist. It guides brands through the essentials of brand identity protection.

Family, Faith & Food with Ameena Alattar

Growing up in North Carolina as a child of a Palestinian-immigrant father and an American mother, Digimarc’s Ameena Alattar experienced both the dynamism and the complexity of growing up in a mixed-culture household.

Music Widget is the Apple of this Developer’s Eye

A profile of Mario Guzman, an accomplished iOS and macOS developer at Digimarc, who has developed a popular homage to classic macOS music widgets.

Digimarc Hits the Road this Fall

Digimarc representatives will be at conferences in North America and Europe this fall highlighting the benefits of Digimarc Watermarks. There will be a mix of in-person and virtual events, including CineEurope, Sweflex, Specialty Papers and AIPIA.

Validation of Tests & New Entrants Propel Digital Watermarking Solutions Forward in HolyGrail 2.0 Trials

The semi-industrial trials of the HolyGrail 2.0 project for plastic recycling began recently with a successful trial at a testing facility in Pertuis, France. Digimarc and machine vendor, Pellenc ST, had developed add-on modules for the detection sorting units—to detect Digimarc Watermarks—and the two teams ran the units through two important sorting tests.

Coca-Cola & Digimarc Get Connected at CineEurope 2021

Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.

Understanding the Counterfeiting Threat Today

To understand the ever-evolving tactics of counterfeiters today and how to stop the damage, read an excerpt from Digimarc’s new guide: “Brand Protection for Digital-First Enterprises."

retailX: Digital Transformation & Supply Chain’s Future

Digimarc’s Phil Stafford, along with Julie Vargas from Avery Dennison and John Dwyer from WestRock, gave a presentation at retailX in the WestRock booth titled, “Retail and Connected Supply Chain.” Watch the full presentation.

Digimarc Color Scientist Finds Magic in Her Work

A profile of Kristyn Falkenstern, Digimarc’s Sr. Manager of Research and Development, who uses her color science expertise and understanding of human versus machine perception of color to put the magic in Digimarc Watermarks.

6 Digital Watermarking Use Cases

Digital watermarks can be applied to nearly any object or media. They link product packaging, print, or audio to interactive online content when scanned with an enabled device. These watermarks can be overt or covert, depending on the application, and are read by mobile devices, computers, inspection system cameras, retail scanners, among other systems.

Why Diversity is Crucial for Today’s Businesses

An interview with Digimarc’s Sr. Human Resource Generalist, Allena Peters, to better understand developments with diversity and the hiring across the industry. Allena works closely with Digimarc’s hiring managers to source candidates, bring diversity to the candidate pipeline and oversee the overall recruitment and selection processes.

Sustainability, Recycling & the Circular Economy

The climate crisis has intensified people's usage of the word "sustainability," but it begs the question of whether we all agree on what the word sustainability means. And how is it different, for example, from recycling, which is often used, incorrectly, as an interchangeable term with sustainability. We explore the differences in this blog.

Product Digitization Drives Supply Chain Future

Read an excerpt of a recorded webinar on product digitization with industry experts: Phil Stafford, Global Business Development Director at Digimarc, Curt Schacker, Executive Vice President of Business Development and Partnerships at Evrythng, and John Dwyer, Vice President of Business Development at Westrock.

U.S. Plastics Pact’s ‘Roadmap to 2025’

A video interview with the U.S. Plastics Pact’s Tiana Lightfoot-Svendsen about the importance of the circular economy and the U.S. Plastics Pact's "Roadmap to 2025."

Engineer to Do Some ‘Heavy Lifting’ for the Planet

A profile of Dimitris Chachlakis, who recently joined Digimarc as a Sr. R&D Engineer, and received some publicity in June after he became the first doctoral student to graduate from the Rochester Institute of Technology’s (RIT) new Electrical and Computer Engineering program.

Digital Supply Chain Pushes Circular Economy

A recently published article on GreenBiz by Georgia Sherwin about the digitization of supply chains exposes the problems of the current global supply chain as a result of the COVID-19 pandemic, highlighting current shortcomings with dated supply chain methods.

Maine Law Sends Strong Signal on Need for Recycling Innovation

The U.S. is taking the first step toward joining many other nations that have adopted extended producer responsibility (EPR) laws, as Maine Governor Janet Mills signed LD 1541 into law, making Maine the first state to pass an extended EPR law.

New Report: Brand Protection Market to Skyrocket by 2028

The Insight Partners recently published the report, Authentication and Brand Protection Market Forecast to 2028, which forecasts the brand protection market will grow to US$ 5,322.57 million by 2028.

A-CAPP’s Brand Protection Stories Podcast is ‘Stranger than Fiction’

Digimarc is now a proud sponsor of the Brand Protection Stories (BPS) Podcast from The Michigan State University Center for Anti-Counterfeiting and Product Protection (A-CAPP), and we recently sat down with podcast host, Leah Evert-Burks, to learn more about A-CAPP and the goal of A-CAPP’s Brand Protection Stories Podcast.

PACCOR Study Highlights Sustainability Value of Digimarc Technology

In an effort to document the value of packaging with Digimarc watermarks, PACCOR recently published the study, “How We Create Value,” which looked at the impact of Digimarc watermarks if implemented across the whole value chain.

Nature & Creativity Guide Print Packaging Student

A profile of Alice Ish, a student at California Polytechnic State University (Cal Poly), who won the FFTA Rossini North America Flexographic Research Scholarship for her year-long research work related to adding Digimarc’s covert codes (digital watermarking) to packaging artwork for the purpose of sorting plastic at waste facilities.





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