Digimarc’s Product Manager Lynn Christensen answers commonly asked questions about brand protection for both physical and digital assets. Digital watermarks prove to be an effective solution to protect brand identity.
Check out six key strategies to protect brand identity, by downloading a visual checklist. It guides brands through the essentials of brand identity protection.
Growing up in North Carolina as a child of a Palestinian-immigrant father and an American mother, Digimarc’s Ameena Alattar experienced both the dynamism and the complexity of growing up in a mixed-culture household.
A profile of Mario Guzman, an accomplished iOS and macOS developer at Digimarc, who has developed a popular homage to classic macOS music widgets.
Digimarc representatives will be at conferences in North America and Europe this fall highlighting the benefits of Digimarc Watermarks. There will be a mix of in-person and virtual events, including CineEurope, Sweflex, Specialty Papers and AIPIA.
The semi-industrial trials of the HolyGrail 2.0 project for plastic recycling began recently with a successful trial at a testing facility in Pertuis, France. Digimarc and machine vendor, Pellenc ST, had developed add-on modules for the detection sorting units—to detect Digimarc Watermarks—and the two teams ran the units through two important sorting tests.
Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.
To understand the ever-evolving tactics of counterfeiters today and how to stop the damage, read an excerpt from Digimarc’s new guide: “Brand Protection for Digital-First Enterprises."
Digimarc’s Phil Stafford, along with Julie Vargas from Avery Dennison and John Dwyer from WestRock, gave a presentation at retailX in the WestRock booth titled, “Retail and Connected Supply Chain.” Watch the full presentation.
A profile of Kristyn Falkenstern, Digimarc’s Sr. Manager of Research and Development, who uses her color science expertise and understanding of human versus machine perception of color to put the magic in Digimarc Watermarks.
Digital watermarks can be applied to nearly any object or media. They link product packaging, print, or audio to interactive online content when scanned with an enabled device. These watermarks can be overt or covert, depending on the application, and are read by mobile devices, computers, inspection system cameras, retail scanners, among other systems.
An interview with Digimarc’s Sr. Human Resource Generalist, Allena Peters, to better understand developments with diversity and the hiring across the industry. Allena works closely with Digimarc’s hiring managers to source candidates, bring diversity to the candidate pipeline and oversee the overall recruitment and selection processes.
The climate crisis has intensified people's usage of the word "sustainability," but it begs the question of whether we all agree on what the word sustainability means. And how is it different, for example, from recycling, which is often used, incorrectly, as an interchangeable term with sustainability. We explore the differences in this blog.
Read an excerpt of a recorded webinar on product digitization with industry experts: Phil Stafford, Global Business Development Director at Digimarc, Curt Schacker, Executive Vice President of Business Development and Partnerships at Evrythng, and John Dwyer, Vice President of Business Development at Westrock.
A video interview with the U.S. Plastics Pact’s Tiana Lightfoot-Svendsen about the importance of the circular economy and the U.S. Plastics Pact's "Roadmap to 2025."
A profile of Dimitris Chachlakis, who recently joined Digimarc as a Sr. R&D Engineer, and received some publicity in June after he became the first doctoral student to graduate from the Rochester Institute of Technology’s (RIT) new Electrical and Computer Engineering program.
A recently published article on GreenBiz by Georgia Sherwin about the digitization of supply chains exposes the problems of the current global supply chain as a result of the COVID-19 pandemic, highlighting current shortcomings with dated supply chain methods.
The U.S. is taking the first step toward joining many other nations that have adopted extended producer responsibility (EPR) laws, as Maine Governor Janet Mills signed LD 1541 into law, making Maine the first state to pass an extended EPR law.
The Insight Partners recently published the report, Authentication and Brand Protection Market Forecast to 2028, which forecasts the brand protection market will grow to US$ 5,322.57 million by 2028.
Digimarc is now a proud sponsor of the Brand Protection Stories (BPS) Podcast from The Michigan State University Center for Anti-Counterfeiting and Product Protection (A-CAPP), and we recently sat down with podcast host, Leah Evert-Burks, to learn more about A-CAPP and the goal of A-CAPP’s Brand Protection Stories Podcast.
In an effort to document the value of packaging with Digimarc watermarks, PACCOR recently published the study, “How We Create Value,” which looked at the impact of Digimarc watermarks if implemented across the whole value chain.
A profile of Alice Ish, a student at California Polytechnic State University (Cal Poly), who won the FFTA Rossini North America Flexographic Research Scholarship for her year-long research work related to adding Digimarc’s covert codes (digital watermarking) to packaging artwork for the purpose of sorting plastic at waste facilities.
The Ellen MacArthur Foundation and the U.S. Plastics Pact have released a critical roadmap and position paper, respectively. The U.S. Plastics Pact released its “Roadmap to 2025,” while the Ellen MacArthur Foundation issued its Extended Producer Responsibility (EPR) statement and position paper for packaging.
Digimarc is now the premier jersey sponsor for Sporting Arkansas, a nonprofit soccer league with 400 youth players. Digimarc will be a sponsor for the next four seasons.
Digimarc’s partner SGK is a leader in packaging solutions and brand experiences, and to help brands stay on top of trends and developments, they’ve organized a one-day, virtual event, SGK Around the World, on Wednesday, June 23 (10am BST) to inspire and educate.
A video interview with Florian Constabel, Head of Digimarc at Wipak, who is an expert in innovative packaging and digital printing. He is ideally positioned in the industry to provide insights into what is happening now in the innovative packaging space.
The Plastics Industry Association announced its winners of the 2021 Re|focus Sustainability Innovation Awards and Digimarc received the End-of-Life award for its use of digital watermarking as part of the HolyGrail 2.0 project. Digimarc was honored alongside several other brands, including the Ford Motor Company and Garcon Wines.
Reproflex Scandinavia A/S recently announced its new partnership with Digimarc. The Denmark-based supplier specializes in global packaging solutions, and works with brand owners and print houses all over Europe in all areas of the graphic process, including prepress for flexo, offset and digital printing.
The annual Drupa conference is the leading global trade fair for printing technologies, and this year it transformed itself into Virtual.Drupa, welcoming 212 exhibitors from 35 countries and hosting more than 125 live web sessions.
Interest and enthusiasm for how the HolyGrail 2.0 project—using digital watermarking on plastic— can help improve plastic sortation continues to grow. Procter & Gamble CEO, David Taylor, recently spoke with Microsoft CEO, Satya Nadella, at P&G’s Our Home virtual summit on the subject. Taylor mentioned how P&G is now working with digital watermarking to better sort plastic.
Coming off recent news announcing its designation as a Digimarc Platinum Pioneer Plastics Partner, PACCOR hosted “World of PACCOR,” a virtual event highlighting PACCOR’s recent initiatives.