Achieve More with Product Digitization

The Digimarc Product Cloud delivers insight and intelligence from every activated item, from footwear to luxury fashion.

Create a powerful direct-to-consumer channel
Create a powerful direct-to-consumer channel

Gain consumer insight by personalizing your products with dynamic content experiences and DTC services like loyalty rewards or ecommerce reordering. Collect valuable first-party consumer insights in the process.

Track items from their origin
Track items from their origin

Monitor and measure production of your luxury fashion, footwear, apparel and accessories with item-by-item digital authentication, and use crowdsourced product-engagement data to detect counterfeit, diversion, and unauthorized goods wherever they occur.

Achieve the promise of authentic apparel
Achieve the promise of authentic apparel

Give consumers a means to digitally authenticate products, driving trust within resale channels and online marketplaces where counterfeit apparel tends to proliferate.

Key Capabilities for Apparel Companies

Digimarc supports all types of digital identities (QR codes, RFID, NFC, etc.) and centralizes actionable product data in the cloud.   

Factory Activation
Factory Activation

Digitize authentic apparel right off the production line using integrated workflows so each item has a rich digital profile that is linked directly to a serialized hangtag or fabric label.  

BI
Brand Integrity

Assign products with secure, serialized digital identification tags, and apply real-time rules and machine learning for detection of diversion and counterfeit issues at scale.

Context-Aware Engagement
Context-Aware Engagement

Deliver different content and application experiences based on real-world factors like location, time, day or user profile, and view consumer engagement data from analytics dashboards.

One ID, Multiple Applications
One ID, Multiple Applications

Deploy any combination of identification tags, such as digital watermarks, QR codes, NFC, or RFID tags, and drive various applications across the product lifecycle from a single digital identity. 

Customer Success

Global apparel brands, from luxury fashion to sportswear, are creating competitive advantage with Digimarc.

David Lauren

The launch of digital product identities demonstrates how we continue to use technology to deliver more for our customers and ensure the integrity of our products throughout their lifecycle.

David Lauren, Chief Innovation Officer Ralph Lauren
leadership-team