Digimarc Platform for the Apparel Industry
Consumers today increasingly expect complete product transparency, sophisticated style recommendations and an omnichannel, unified buying experience. By adopting The Digimarc Platform and adding digital connectivity to apparel, footwear shoeboxes and hangtags, retailers and manufacturers enable shoppers to scan products in store, linking them to an “endless shelf” on an e-commerce site or product information, as well as help store associates with mobile devices more efficiently tackle inventory management tasks.