Version 1.4
This Digimarc Product Services Description was last updated on 15 MAR 2023.
Digimarc® provides products that are built on our product digitization platform:
- Digimarc® Illuminate platform: a fully managed, scalable, software-as-a-service platform for customers to issue and manage digital identities for physical products, and to manage data from and about those physical products to drive applications.
An integral part of our platform is our digital watermarking capability:
- Digimarc® digital watermarks : Digimarc digital watermarks that can be applied to physical and electronic artifacts for the purpose of connecting those artifacts to the Digimarc Illuminate platform.
Overview of the Digimarc Illuminate Platform
- Generates Digital Identities for product items at mass scale, and provisions these digital identities with physical product items at point of manufacture through packaging partnerships or manufacturing integrations.
- Digital Identities can be serialized (unique per item) or non-serialized (repeated use of the same identifier across multiple items), with the level of granularity of data and insights being impacted by the choice of aggregation level.
- Aggregates the data from each Digital Identity to generate a Digital Twin: the digital representation of the physical product for use with our various products.
- Stores large amounts of dynamically defined attribute data and actively sourced engagement data about the digitized products. This can be a combination of static data, such as size, color, raw materials, price, and dynamic data, such as environmental information, supply chain steps, and consumer engagement records.
- Supports programmable rules and interactions with internal and external systems through the Digimarc Reactor engine.
- Generates real-time decisions of the destination for an end user application engagement (or scan) through the Digimarc Redirector service.
- Manages multiple identifiers for each Digital Identity to support the use of any (and multiple) physical tagging system, e.g. Digimarc digital watermarks, QR codes, NFC, RFID, and other systems of record.
- Applies data science and programmable rules logic to drive applications with product data through APIs and programming tools.
- Provides visibility, control, and intelligence associated with product items and product item data through dashboard interfaces and APIs.
Overview of Digimarc digital watermarks
- Digimarc digital watermarks are a feature of the Digimarc Illuminate platform that can be used as a connection mechanism for digitized products.
- Digimarc Watermarks can be used for many use cases including (but not limited to) digital product identification, brand protection, recycling processing and consumer engagement.
- Watermarks can be applied as serialized (unique per item) or non-serialized (repeated use of the same watermark across multiple images) marks.
- Digimarc digital watermarks can be applied to different materials depending on the use case, e.g. card, plastic. Conventional print methods can be used to enhance folding cartons, flexible packaging and corrugate. Molds can be made to enhance the surface of plastic items.
- Tools are included for enhancing items with Digimarc watermarks through digital images (for printing or digital distribution). Enhancement services available but at additional cost.
- Tools are included for verifying the application and readability of a watermark in an image.
Note:
- Digimarc product services are modular and, as such, not all capabilities above are available to all users and must be appropriately licensed and configured before use.
- An active subscription to the Illuminate platform, are needed for any commercial use of the Product Services.
- All Services are covered by the Digimarc Service Level Agreement
Products
Customers make use of the Digimarc Product Services by subscribing to specific Products, as described in the table below. Products group specific capabilities or features together and are aimed at addressing specific use cases. Only the specific features listed can be used within a specific Product. Any extension of a Product will require additional professional services fees and/or the licensing of the additional capabilities.
In any case, customers require both an active Platform and one or more Product subscriptions to make use of the Digimarc Illuminate platform. This will determine the total number of digitized items to be managed by the Platform and the number of Digital Twins to be assigned to each Product. Once a Digital Identity is created, its data will continue to be accessible for as long as a customer retains a platform and product subscription.
Note: Digital Identities are linked to specific physical items and cannot be reused for another item once the original item has expired.
Common Capabilities
The capabilities below are common to all Products.
|
CAPABILITY |
FEATURE |
|
Digimarc Illuminate Platform |
|
|
Account configuration |
One production Platform Account and additional Platform Accounts as per agreement User accounts for accessing the Digimarc Illuminate platform Use of a custom, branded domain in GS1 Digital Links and Short URLs Account branding Roles and permissions configuration User management Feature configuration Attribute customization |
|
Identity management |
Mass-scale crypto-secure serialization Printing and packaging partner workflow integration GS1 Digital Link Generation GS1 Digital Link Compression Short URL Generation QR Code Generation |
|
Product data management |
Product master data integration Location master data integration |
|
Enhancement tools |
Identity management Single payload enhancement of pre-press artwork via Digimarc Adobe Illustrator Plugin (Mac only) and Digimarc Adobe Photoshop Extension Bulk image enhancement Serialized watermark image enhancement |
|
Verification tools |
Pre-press digital artwork enhancement verification via desktop app Physical print enhancement verification (via flat bed scanner) Mobile app pre-press and post-print verification Watermark/GTIN match testing |
|
Experience tools |
Dynamic redirection to web URL via Resolver API |
Note: customer must be authorized to use the payload (e.g. GTIN) being used and must relate to a digitized item in the Illuminate platform
Product Capabilities
In addition to the Common Capabilities above, each Product includes the following capabilities and features
|
PRODUCTS |
Capability |
Feature |
|
DIGIMARC VALIDATE Digimarc Validate supports the reduction of impact to consumer trust and losses of earnings caused by counterfeit and parallel trade. Digimarc Validate allows pre-emptive and rapid response to brand integrity issues. |
Brand authentication |
Configurable authentication business rules Consumer-sourced authentication Brand inspector mobile application Remote authentication Counterfeit goods events & analytics Gray market goods events & analytics Authentication API |
|
Consumer engagement |
License to Digimarc Engage Dynamic interstitial results page for authentication plus a single redirection to a brand owned landing page |
|
|
DIGIMARC ENGAGE Digimarc Engage is a Digital Link-powered consumer engagement capability for Connected Product programs. |
Consumer engagement |
Serialized and non-serialized digitized items GS1 DL resolver Dynamic redirection at Digital Twin level Consumer scan/engagement analytics |
|
DIGIMARC ENGAGE PREMIUM Digimarc Engage Premium enhances Connected Product programs to create and build a fully owned DTC channel |
Consumer engagement |
Capabilities of Digimarc Engage Multiple codes per product Watermark driven consumer engagement Serialized item level redirection Context driven redirection Consumer destination analytics |
|
Watermark detection tools |
Android and iOS SDK for mobile application watermark detection Web browser javascript SDK for browser-based watermark detection |
|
|
DIGIMARC EDGE FOR RETAIL CHECKOUT Digimarc Edge for Retail Checkout enables point of sale checkouts to read product packaging enhanced with Digimarc digital watermarks for faster and more accurate self-checkout experiences. |
Retail checkouts |
Local lookup of digitized item identity/product parameters Synchronization of local data with Illuminate master data |
|
Digimarc Retail Experience enables product manufacturers to enhance product packaging with Digimarc digital watermark technology for use in two specific scenarios: for store checkout at any retail location that has deployed Digimarc Edge for Retail Point of Sale; and second, to learn more about the product through consumer engagement. |
Frictionless checkout |
[Standard features only] |
|
Consumer engagement |
License to Digimarc Engage |
|
|
Digimarc Recycle is a software as a service application that allows customers to digitally watermark consumer goods product packaging and have that watermark be detected by waste sortation machines that are equipped with Digimarc Edge for Plastic Sortation. |
Waste management |
Raw materials data capture and data model to support sortation and consumer education Waste facility detection analytics |
|
Consumer engagement |
License to Digimarc Engage |
|
|
DIGIMARC VALIDATE ONLINE Digimarc Validate Online enables the embedding of Digimarc digital watermarks into digital images for the purposes of tracking their use across the internet and ensuring they are only used for legitimate purposes |
Digital image protection |
Digimarc for Digital Images API Digimarc for Digital Images Adobe Photoshop Plugin Digimarc for Digital Images Chrome Reader Crawl Results Dashboard |
|
DIGIMARC FACTORY NETWORK FOR APPAREL Digimarc Factory Network for Apparel enables access to the Digimarc Illuminate platform for factory network for the purpose of commissioning Digital Identities with apparel items and the gathering of additional factory traceability data. Factory Network for Apparel is covered by the Digimarc Service Level Agreement – Factory Network for Apparel. |
In-line activation |
Digimarc Activate App Digimarc Activation API |
|
Production Monitoring |
Activation metrics Purchase order integration Shipment notice integration Purchase order fulfilment metrics |
|
|
Support |
24/7 remote support for Factory Network for Apparel to factory network and onboarding of factories to commission Customer Products Continued extension of factory network to additional Activation Partners |
|
Future Development
The Digimarc Product Services are subject to continuous advancement, with regular release updates. This Services Description is subject to modification by Digimarc from time to time without notification.
