Advertising Age: Finding Out Which Ads Didn't Run (Free Subscription Required)

Talk to Steve Saslow, vice chairman of Verance, and he’s more likely to tell you what his company is not: “We’re not the media cops, we’re not the auditors,” he likes to say. Instead, he says, Verance and its broadcast verification arm, ConfirMedia, is solving the “oldest problem I have known in the 30 years I’ve been in the broadcast business.”