The market has not evolved as envisioned by the architects of first-generation digital rights management. Today we find ourselves in an age of media distribution and management in which media move at the speed of light across networks to impatient consumers who expect their media when, where and as they like it. DRM is not serving these consumers — it's not even clear that DRM is serving the copyright owners it is meant to protect.
There is a better way. Digital watermarking (DWM), which is being increasingly adopted to help manage all forms of media, enables a more sophisticated and balanced paradigm for media distribution and management that protects copyrights while enhancing — instead of limiting — consumer experiences.
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