Time Inc.'s picture brand LIFE is taking a giant leap into the digital future by making its vast photo archive available for free public perusal on Google.
LIFE president Andrew Blau says the company is providing the images free of charge for viewing and “personal use,” such as term papers. The archive will no doubt be a rich resource for teachers and students.
Large images appear with a translucent LIFE watermark over one corner, while small images appear with no watermark. Blau says the images are coded with Digimarc tags — invisible digital watermarks that could allow the company to track their use.
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