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Philips and Cinea Developing Digital Watermarking Protection for High-Def TV Signals

Both systems insert an invisible digital watermark into the content before it is viewed. The digital fingerprint contains information that would allow a cable TV company to identify the specific cable subscriber. The information cannot be seen by a viewer but is robust enough that it will stay with the content after it has been copied several times, or even if someone makes a camcorder copy directly off a screen.

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