Philips Enhances Its Digital Watermarking Content Identification Business With Teletrax Content Monitoring Services

Royal Philips Electronics announced that it has assumed full ownership of its former joint venture Teletrax, the world's first global broadcast intelligence company.

Teletrax was launched in 2002 as a joint venture between Philips and Medialink Worldwide Incorporated (Nasdaq: MDLK). Based on Philips' digital watermarking, and fingerprinting technologies Teletrax provides clients with services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrial broadcasting.