Lara.Burhenn@digimarc.com | +1 503-469-4704
Mobile Marketing Association Forum, Los Angeles, CA — November 17, 2010 — Digimarc Corporation (NASDAQ: DMRC) today announced Digimarc Discover™, a mobile reference platform that will enable smartphones, and other mobile devices, to "see and hear" all forms of media content using built-in cameras and microphones. Consumers will simply point the phone at content they are interested in and will be presented with a range of associated Internet services such as purchase a product, learn more, view a video, save for later, download a coupon, or share with a friend, for example. The Digimarc Discover platform will be available for licensing as a private label application or feature that can be integrated into existing applications.
Unique to Digimarc Discover is its ability to use various content identification technologies as needed, including the company's patented digital watermarking technology. Digital watermarks are easily embedded into all forms of media and are imperceptible to human senses, but quickly detected by computers, networks or other digital devices like mobile phones. Using a watermarking solution, marketers and publishers do not have to give up valuable space in print publications, advertisements or product packaging; nor does it impact the overall layout or aesthetics of the page.
"Digimarc Discover demonstrates our vision for ubiquitous, intuitive computing by creating a new means of visual and audio search that does not require conceptualizing and typing keywords," said Bruce Davis, Chairman and CEO of Digimarc. "Text search served the first generation of discovery well. It is time to move on to a simpler, yet more powerful model. Digimarc Discover provides such a platform that will enable more intuitive computing and transform media industries by providing publishers, marketers and advertisers with the ability to connect consumers with a wealth of new, interactive experiences that increase consumer engagement and brand loyalty."
Digimarc Discover will benefit consumers and a wide range of industries as well:
For those interested in evaluating the Digimarc Discover platform, demonstration applications are available in the iTunes App Store and Android Market that include the ability to detect digital watermarks in print. Application libraries with this capability are available for licensing today. In early 2011, a release is planned that will add music recognition and 1D barcode reading, with other releases to follow adding more capabilities. Digimarc continues to invest in mobile research and has a working prototype that is able to recognize all forms of media content — print, audio and video — as demonstrated in this video, showing additional capabilities that we anticipate will become part of the Digimarc Discover platform.
Companies interested in learning more about digital watermarking technology and licensing opportunities for the Digimarc Discover platform can visit: www.digimarc.com/Discover.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.
With the exception of historical information contained in this release, the matters described in this release contain various "forward-looking statements." These forward-looking statements include statements regarding potential uses of Digimarc Discover, time and functionality of future releases of Digimarc Discover and other statements identified by terminology such as "will," "should," "expects," "estimates," "predicts" and "continue" or other derivations of these or other comparable terms. These forward-looking statements are statements of management's opinion and are subject to various assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements in this release as a result of delayed market acceptance, failure to secure commercial partners to help address specific markets or functionality, development delays, or changes in economic, business and/or regulatory factors. More detailed information about risk factors that may affect actual results is set forth in the Company's Form 10-K for the year ended December 31, 2009 and in subsequent periodic reports filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's opinions only as of the date of this release. Except as required by law, Digimarc undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
Gina Giachetti
About Communications for Digimarc
+1 510 858 8111
pr@digimarc.com
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