Media Advisory: White Paper Highlights Digimarc Discover™ Platform as Pioneer in Signal Rich Media and Mobile Computing

Press Contact: Lara Burhenn

Lara.Burhenn@digimarc.com | +1 503-469-4704

Beaverton, Ore. — February 7, 2011 — Digimarc Corporation (NASDAQ: DMRC) today announced that the Digimarc Discover platform has been highlighted in a white paper released by Inside Digital Media, Inc., a market research firm specializing in the future of media. The white paper, titled "Mobile Computing and Signal Rich Media," addresses the current mobile computing environment and the ways in which barcodes, digital fingerprinting, and digital watermarks are currently being used to transform smartphones into intelligent aides for consumers. The study addresses the advantages and challenges of the different signal technologies, and ultimately the need for a unified platform, citing Digimarc, with its Digimarc Discover platform, as a pioneer in this area.

Topics covered in the white paper include:

• Discussion of the past, present, and future mobile computing environment.
• Analysis of the use of smartphones as cognitive prosthetics, as habitual smartphone and tablet owners are starting to use the units as mobile intelligent aids.
• Powerful smartphone consumer statistics collected by Gartner, Forrester, and Pew Research Center.
• Examination of the catalysts needed for wide-spread adoption of embedded signal technology.
• Thorough examination of the Digimarc Discover platform and vision.

If you would like to download a copy of the white paper, please visit:
http://insidedigitalmedia.com/smartphones-as-cognitive-prosthetics/

If you would like to download an audio podcast about the white paper, please visit:
http://www.futureofpodcasting.com/downloads/cognitivenarration2.mp3

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.

Press Contact

Gina Giachetti
About Communications
+1 510 858 8111
pr@digimarc.com