Today’s busy consumers value their time, and retailers that improve checkout speed are more likely to keep customers, according to new research. A commissioned survey conducted by Forrester Consulting on behalf of Digimarc, indicates that long lines and poor checkout experiences are major contributors to low shopper satisfaction, and are significant reasons for why consumers would shop elsewhere.
As a result, grocers are losing revenue and have an important opportunity to improve the checkout experience and keep longstanding shoppers coming back.
Among the key conclusions from the free Forrester research:
- Line length and checkout experience impact where people shop
- Shoppers say the checkout experience is often unsatisfactory
- Slow checkout experiences have a detrimental impact on revenue
Get the full study now, and see a free infographic summarizing the stats.