History of the Barcode

The UPC barcode debuted in 1974, but its genesis dates to the 1940s, when retailers began dreaming of more efficiencies. Find out how and why this innovation gathered steam, its role in the rise of big-box retailers and why today’s barcode is enabling connected packaging.


Chapter One:

Birth of the Barcode

The invention of the barcode involved colorful characters and see why it holds crucial clues about retail's future.

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Chapter Two:

The Barcode Comes of Age

The barcode faced a challenging childhood in the 1970s, but soon matured, and fueled the rise of mass merchandisers.

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Chapter Three:

Rebirth of the Barcode

Next in our series, Rhoads’ advanced barcode launches the era of digital packaging.

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