Traceability from A to Z: How Product Digitization Spells Success for the Supply Chain

Inventory shortages and supply chain uncertainties have contributed to a lack of consumer confidence in many long-trusted companies, sending those businesses in search of powerful new supply chain solutions.

Product digitization, through serialized packaging and traceability, allows consumer brands to authenticate products. Industry experts in the recorded webinar address:

• What every consumer brand needs to know about combating the counterfeit challenge
• How brands can accurately and affordably track products to reduce risk and gain new insights
• Why product authenticity is essential to protect consumers and brand reputations.
• How end-to-end supply chain visibility mitigates the scope of recalls and the impact of counterfeit or diverted products