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The Art of Anti-Counterfeiting: How Watermarks Improve Pharma Package Security

The Art of Anti-Counterfeiting: How Watermarks Improve Pharma Package Security

On-Demand Webinar

The pharmaceutical industry is awash in various product security technologies that help brands protect consumers from potentially dangerous counterfeit or altered medications. The landscape of security features ranges from visible identifiers (holograms) to more covert and sophisticated ones (specialized inks with chemical markers). While all these technologies serve a meaningful purpose, the industry has long craved natively digital solutions that marry the advantages of covertness while still being easily used at scale in the field.

Enter digital watermarking.

The application of digital watermarks is far less complicated or intensive than many other covert product security technologies and despite being imperceptible on the package, watermarks are digitally robust enough to be detected in less than a second by virtually any device with a camera.

Join Bri Feeney, Digimarc’s VP of Product Management, for a deep dive on digital watermarks and an overview of the Digimarc Illuminate platform, which creates intelligent Digital Twins for physical products extending the power and utility of digital watermarks and other data carriers. The half-hour session will cover:

  • Specific benefits of watermarking to the pharma industry
  • How watermarks can leverage digital twins to be both covert and digitally robust.
  • Where watermarking gets inserted into the packaging process
  • Additional considerations and requirements for leveraging digital watermarks and digital twins in the field
  • Why watermarks are complimentary to existing package security features

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