Maximizing Product Safety: Unlocking the Landscape of Pharma Package Security

Counterfeiting poses a pervasive and complex challenge to the pharmaceutical industry, as the authenticity of products can mean the difference between life and death. To combat this threat, the industry has implemented a range of security measures to ensure the safety and legitimacy of its products.

These security measures encompass various safety processes, protocols, and technologies applied to the packaging or the drugs themselves, enabling brands and stakeholders to verify the authenticity of individual products. While these technologies differ in function, cost, and application, pharmaceutical brands must comprehend the package security landscape to implement strategies that effectively protect their consumers and preserve their company reputation.

Listen in on Bhupesh Mittal, Global Packaging and Design Manager at Bayer, and Ken Sickles, Chief Product Officer at Digimarc, as they delve into today’s most commonly used pharmaceutical package security technologies.

This webinar focuses on:

• Assessing the strengths and weaknesses of specific security features
• Determining when one technology is more suitable than another
• Exploring deployment and functional considerations to maximize the impact
• Highlighting the benefits of combining or layering multiple technologies
• Establishing the connection between package security and a broader product digitization strategy