Digimarc delivers sophisticated protection for physical products, packaging and digital images, providing a crucial – and comprehensive – layer that supports anti-counterfeiting strategies to ensure product integrity and preserve brand reputation.
Successful brand protection strategies are multi-layered, utilizing a variety of technologies to frustrate counterfeiters. Digimarc provides imperceptible digital identities for products, packaging or labels and images that can be used in conjunction with overt markers such as holographic stickers or tamper-proof tape. Only Digimarc is capable of providing comprehensive protection that defends products as well as the packaging and brand assets that promote them.
With direct part marketing, serialized Digimarc codes may be etched on goods to ensure the authenticity of products across the supply chain.
Applying covert Digimarc codes to paperboard and plastic helps identify non-authentic packaging and protects the trust that consumers place in your brand.
Authentic product images are often used to sell illegitimate products, and Digimarc image protection helps reveal counterfeit goods and gray market diversion.
Unlike other technologies, applying Digimarc to packaging does not require special inks during the printing process or any upgrades to existing printer hardware. Printers can print packaging without any modifications to their operations.
Adding visible authentication stickers to packaging is expensive and can add time to production. Using Digimarc on packaging and labels does not impact printer timetables or come with costly per-unit pricing.
By adding Digimarc to your digital assets — such as product images — you can more easily track their illegal use across the public internet, revealing where your authentic images are supporting illegitimate sales of counterfeit or diverted products.
A product marked with Digimarc can establish a benchmark of authenticity during legal proceedings and help protect your business – and consumers who trust your brand – from harmful or unsafe knockoff products.
Digimarc partners seamlessly with your existing vendors. We have relationships and a history of shared projects with many of the world’s leading premedia agencies and printers, and we can easily work with your preferred suppliers.
Digimarc's serialized identities can be both overt or covert. And when coupled with a brand protection platform, Digimarc can offer associate, inspector and consumer-based counterfeit detection options.
Due to the imperceptibility of Digimarc Barcode, brands can protect products without detracting from the premium appearance of the company’s packaging – or visually communicating that they are protected at all.
By integrating Digimarc software into mobile apps for employees and partners, field representatives can quickly scan product packaging with an enabled mobile phone to determine whether it is real or counterfeit.
The Digimarc Platform enables packaging design agencies, premedia businesses and commercial printers to support their brand clients with increased protection against imitation and theft by swiftly and economically applying covert Digimarc codes.
“The dramatic growth in e-commerce has put stress on global supply chains. This increased pressure has created opportunities for counterfeiters to distribute fake goods more broadly. WestRock is developing a network of new technologies and partners enabling packaging solutions that will support brand authentication throughout the supply chain and reduce friction for the global movement of goods.” – John Dwyer, Vice President, Business Development & Enterprise Solutions
Digimarc covert identities enable brand representatives, distributors and store associates to quickly validate the authenticity of products without communicating they are protected to counterfeiters.
A simple scan with an enabled mobile device swiftly reveals whether Digimarc-protected packaging is real or illegitimate anywhere in the supply chain.
Digimarc enables brands, manufacturers and supply chain partners to validate the propriety of products and component parts with serialized codes and traceability services for packaging and case packs.
By providing serialized Digimarc identities to authorized vendors, manufacturers can ensure the authenticity of product ingredients from upstream suppliers – and quickly uncover improper shipments or diverted goods.
The attacks on your brand are more numerous and costly than ever. Now is the time to create a sophisticated defense strategy. From counterfeit products to diverted goods, discover how you can arm your organization with anti-counterfeiting and brand protection tools that work.
Digimarc Barcode for Digital Images remains effective even through file resizing and other image manipulations, providing superior survivability. See why the protection persists.
