Premium Brand Protection

Digimarc delivers sophisticated covert and overt protection for physical products, packaging, and digital assets, providing a crucial – and comprehensive – layer that supports anti-counterfeiting strategies to ensure product integrity and preserve brand reputation.

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A Comprehensive Approach to Protection

Digimarc provides covert and overt digital identities to items such as products, parts, packaging, labels, digital documents, and online images. Digimarc Barcode is an ideal technology to employ on its own or as part of a multi-layer anti-counterfeit strategy.

Digimarc is a leader in providing comprehensive physical and digital brand protection. We are here to help protect your assets across supply chains and online ecosystems.

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Physical & Digital Brand Protection for Multiple Applications

Digimarc Barcode is the only data carrier technology that can be applied to online images, digital documents, individual items, and primary, secondary, and tertiary packaging.

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Product & Packaging Authentication

Using Digimarc Barcode to enhance products and packaging allows for stakeholders to easily authenticate genuine items by using Digimarc Discover mobile software and a variety of other scanning devices.
(Static Digimarc Barcode)

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Supply Chain Authentication

Secondary and tertiary packaging can easily be authenticated and accelerated through the supply chain with the use of Digimarc web-enabled scanning (no mobile app required).
(Variable Digimarc Barcode)

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Digital Images & Documents Authentication

Digimarc Barcode is easily added to digital images and documents to quickly identify the authenticity and rightful ownership of digital assets used across online ecosystems.
(Variable Digimarc Barcode)

Protect Against Pirates Add Covert Document IDs

Industries Facing High Degree of Counterfeits Benefit from Digimarc Barcode

Tobacco

Pharmaceutical

Automotive

Aerospace

Wine & Spirits

Government

Luxury Brands

Customer Examples Leveraging Digimarc Technology

Automotive

Global automotive OEM parts brands successfully use our brand protection solution to mitigate counterfeiting and provide an explicit means to identify authentic product. Our customers are experts in their industries and supply chain. Digimarc brand protection experts partnered closely with customer internal stakeholders to come up with unique processes and solutions that have succeeded in empowering their fraud prevention teams, and customs agents to identify counterfeit products and, providing insight into parallel or grey markets, and ultimately driving counterfeiters elsewhere.

Consumer Products

Major global brands of highly taxed and regulated consumer products successfully use Digimarc digital product authentication solutions to mitigate counterfeiting. In partnering with our product security experts, these major global brands have implemented solutions that have succeeded in quickly empowering their fraud prevention teams, customs agents, and consumers, to identify counterfeit products and provide insight into parallel or grey markets, ultimately forcing counterfeiters elsewhere.

Global Hardware Manufacturers

Global hardware manufacturers routinely experience new product image and documentation leaks in advance of their new releases. These leaks can result in costly competitive disadvantages, counterfeit products being manufactured prior to release, and overall brand and product degradation. Our customers apply Digimarc to pre-release and embargoed product image and documents assets to trace leaks back to the source and shut them down.

Counterfeiting is a Global Crisis

$1.9 T Value of counterfeit and pirated goods will exceed $1.9 trillion globally by 2022, according to the International Chamber of Commerce
3.3% Counterfeit products represent 3.3% of global trade and 6.8% of EU imports, the Organisation for Economic Cooperation and Development says
10x Seizures of infringing goods at U.S. borders have multiplied by 10 times since 2000, according to U.S. Department of Homeland Security data
5.4 M International Chamber of Commerce projects counterfeiting and piracy will put 5.4 million legitimate jobs at risk globally by 2022
$188 B Anti-counterfeit packaging market is projected to increase at a 12% CAGR to USD $188 billion globally by 2025, according to Research and Markets

Digimarc’s Longstanding Legacy in Security & Protection

Since 1997, Digimarc has been a leader in developing innovative technologies tailor-made to protect consumers, organizations, brands, and governments from fraudulent and counterfeited goods as well as digital assets. We have a deep history of working with governments to deter counterfeiting and detect tampering with value documents, including banknotes, driver licenses and other government issued documents.

Our spirit of innovation is unquenched as we remain dedicated to serving and protecting our customers.

John Dwyer

“The dramatic growth in e-commerce has put stress on global supply chains. This increased pressure has created opportunities for counterfeiters to distribute fake goods more broadly. WestRock is developing a network of new technologies and partners enabling packaging solutions that will support brand authentication throughout the supply chain and reduce friction for the global movement of goods.” – John Dwyer, Vice President, Business Development & Enterprise SolutionsWestRock

Digimarc is Even More Powerful with Our Partners

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Brand Protection with Digimarc

Decades of experience in anti-counterfeiting strategies is why Digimarc is trusted to protect your brand. Multiple applications using covert and overt enhancements allow maximum protection of brand assets. Apply Digimarc watermarks to keep your consumers and your brand reputation safe from a variety of threats.

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