Digimarc Barcode Takes on Recycling

Digimarc is working with leading consumer brands, such as Procter & Gamble, along with the leading sorting waste equipment providers, to revolutionize plastics recycling as part of the HolyGrail 2.0 project. Watch a recent BBC News video that highlights our efforts to reduce plastic waste.

1 million plastic bottles are purchased every minute around the world.

26 million tons of plastic ended up in U.S. landfills in recent years

Digimarc^® for Recycling

As governments and industry groups move toward circular economies for recycling and reusing plastics in consumer packaging, there is a critical need for accurate and reliable auto-identification methods for classifying and sorting various packaging materials during the recycling process. Digimarc Barcode can be used in processing environments, on items with and without printed labels, to facilitate more efficient sorting of plastic waste.

Check out our page on Digimarc-related HolyGrail 2.0 news and events and read an update on our recent progress and activities as part of our New Plastics Economy Global Commitment.

Sustainability Offerings

The Digimarc Platform reduces food waste in retail fresh departments and minimizes product waste on inspection lines, while also improving product packaging sorting rates and accuracy during recycling, improving the quality of recyclates.

Learn More

Sorting Made Simple

Watch interview of Gian Debelder of Procter & Gamble at K 2019 by Plas.TV. HolyGrail 2.0: revolutionize sorting by digital watermarks.

Watch the Video

Watermarking & New Plastics Economy Report

The Ellen MacArthur Foundation published the first annual New Plastics Economy Global Commitment progress report. Find out digital watermarking’s role in plastic sorting.

Get the Report Read Press Release

Digimarc Memberships

Ellen MacArthur Foundation

The Ellen MacArthur Foundation works in education and training, business and government, insight and analysis, systemic initiatives and communications to accelerate the transition to a circular economy.

Digimarc & the Foundation

Petcore Europe

Petcore Europe is the association representing the complete PET (PolyEthylene Terephthalate) value chain in Europe since 1993.

Sustainable Packaging Coalition

The Sustainable Packaging Coalition (SPC) is a membership-based collaborative to bring packaging sustainability stakeholders together to catalyze actionable improvements to packaging systems and lend an authoritative voice on issues related to packaging sustainability. They are also the creators of How2Recycle^®, the leading on-package recycling label in the United States.

European Plastics Pact

The European Plastic Pact is a public-private coalition that forms a European network of companies, states and other organizations such as NGOs on mastering single-use plastic products and packaging.

HolyGrail 2.0

HolyGrail 2.0 aims to speed up the transition to a circular economy for plastics by increasing the quantity and quality of recyclable material identification in waste management systems via application of digital watermarks.

Digimarc & HolyGrail

Consumer Brands Association

Consumer Brands Association, formerly the Grocery Manufacturers Association, is a trade association of the food industry. It represents the world's largest branded food, beverage and consumer product companies.

Consumer Goods Forum

The Consumer Goods Forum’s Coalition of Action on Plastic Waste supports a common vision of a world where no plastic waste ends up in nature – land or sea – the Coalition and its 35 member companies are committed to engage in this important effort.

Association of Plastics Recyclers

The Association of Plastic Recyclers is the national trade association representing companies who acquire, reprocess and sell the output of more than 90 percent of the post-consumer plastic processing capacity in North America. Its membership includes independent recycling companies of all sizes, processing numerous resins.

AIPIA

AIPIA is a public-private partnership and connects packaged goods manufacturers and processors in the food, drink, pharmaceutical, cosmetic and related industries, along with freight forwarders and distributors, governmental agencies and retailers with active and intelligent packaging products and services.