Digimarc Barcode Takes on Recycling

Digimarc is working with Tomra and leading consumer brands, such as Procter & Gamble, to revolutionize plastics recycling as part of the HolyGrail 2.0 project. Watch a recent BBC News video that highlights our efforts to reduce plastic waste.


1 million plastic bottles are purchased every minute around the world.

26 million tons of plastic ended up in U.S. landfills in recent years

Digimarc® for Recycling

As governments and industry groups move toward circular economies for recycling and reusing plastics in consumer packaging, there is a critical need for accurate and reliable auto-identification methods for classifying and sorting various packaging materials during the recycling process. Digimarc Barcode can be used in processing environments, on items with and without printed labels, to facilitate more efficient sorting of plastic waste.

Read about the latest news & events related to the HolyGrail 2.0 Intelligent Sorting initiative.

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European Plastics Pact

Digimarc is a signatory of the European Plastics Pact, which unites companies and governments to accelerate the transition towards a European circular plastics economy.

More on the Pact

Sorting Made Simple

Watch interview of Gian Debelder of Procter & Gamble at K 2019 by Plas.TV. HolyGrail 2.0: revolutionize sorting by digital watermarks.

Watch the Video

Watermarking & New Plastics Economy Report

The Ellen MacArthur Foundation published the first annual New Plastics Economy Global Commitment progress report. Find out digital watermarking’s role in plastic sorting.

Get the Report Read Press Release