Sustainability Starts with Action

The sad truth is that much of our waste is not recycled because machines can’t tell different types of plastics apart. The Digimarc® Recycle solution features digital watermarks and detection software that enables waste sorting machines to better identify recyclable products and packaging, increasing the quality and quantity of output.

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Advantages of Acting Now

The world can’t wait to curb waste and achieve circularity. We all need brands willing to lead right now. Digimarc Recycle delivers recycle-ready packaging with benefits both now and long-term.


Secure, ubiquitous and covert watermarks
Unlimited, extensible product attributes
Integration in existing packaging workflows
No special inks, chemicals, materials or processes required
Accurately determine products and identify materials
Performs in harsh conditions at high speeds
Engage with consumers by digital channels


Lead the industry toward circularity
Reduce reputational risks and exposure to fines and fees
Progress toward sustainability commitments
Contribute to shaping regulatory narrative
Influence over adoption of watermarks
Data to inform other aspects of the business
Complete your digital transformation with product digitization

Direct to Consumer Communications

CommunicationsNow you can enjoy a direct communications channel with consumers wherever they interact with your product – in-store, at home or on the go. When scanned with a smartphone, digital watermarks can deliver recycling instructions or marketing campaign content to users of your products, the people who matter most.


Access to Powerful Insights

Digimarc® Recycle features dashboards with access to powerful new data on post-purchase consumer behavior and the recyclability of your products and packaging.


The World is Watching

Influential initiatives around the world are driving positive change by embracing watermarks now.

HolyGrail 2.0

HolyGrail 2.0 trial demonstrates effectiveness of digital watermarks in recycling, with an average detection rate of 99 percent.

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Circular Plastic Taskforce

The Circular Plastic Taskforce launches pilot with Digimarc to optimize sortation of flexible packaging in Canada, a North American first.

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“Procter & Gamble is proud to launch the first commercial products that integrate Digimarc’s technology with a focus primarily on improved detection in waste facilities and to help us meet our sustainability goals.” – Gian De Belder, Technical Director, Packaging Sustainability, P&G

“We are excited about the potential impact Digimarc could have on recycling.” – Robert Flores, Vice President, Sustainability, Berry Global, a manufacturer of plastic packaging

“We look forward to continuing our work with Digimarc in HolyGrail 2.0 towards bringing to market the enormous potential of the technology for recycling sortation.” – Oliver Lambertz, Vice President and Head of Business Development, TOMRA

See the Future of Sustainability

Lead the circular economy by partnering with Digimarc to give your packaging a digital presence that increases sorting accuracy and reveals important attributes about your products. When you can see everything, you can achieve anything.

Achieve Sustainability


Circular Plastics Alliance

Declarants of the European Commissions’ Circular Plastics Alliance aim to boost the EU market for recycled plastics to 10 million tonnes by 2025. The alliance includes over 260 organisations representing industry, academia and public authorities.

U.S. Plastics Pact

The U.S. Plastics Pact brings together businesses, government entities, nongovernmental organizations, researchers, and other stakeholders to work collectively toward a common vision of a circular economy for plastics, as outlined by the Ellen MacArthur Foundation’s New Plastics Economy.

Ellen MacArthur Foundation

The Ellen MacArthur Foundation works in education and training, business and government, insight and analysis, systemic initiatives and communications to accelerate the transition to a circular economy.

Press Release

Petcore Europe

Petcore Europe is the association representing the complete PET (PolyEthylene Terephthalate) value chain in Europe since 1993.

Sustainable Packaging Coalition

The Sustainable Packaging Coalition (SPC) is a membership-based collaborative to bring packaging sustainability stakeholders together to catalyze actionable improvements to packaging systems and lend an authoritative voice on issues related to packaging sustainability. They are also the creators of How2Recycle®, the leading on-package recycling label in the United States.

European Plastics Pact

The European Plastics Pact is a public-private coalition that forms a European network of companies, states and other organizations such as NGOs on mastering single-use plastic products and packaging.

HolyGrail 2.0

Led by Association des Industries de Marque, the European Brands Association, HolyGrail 2.0 aims to speed the transition to a circular economy for plastics by increasing the quantity and quality of recyclable material identification in waste management systems via application of digital watermarks.

Digimarc & HolyGrail

Consumer Brands Association

Consumer Brands Association, formerly the Grocery Manufacturers Association, is a trade association of the food industry. It represents the world's largest branded food, beverage and consumer product companies.

Consumer Goods Forum

The Consumer Goods Forum's Coalition of Action on Plastic Waste supports a common vision of a world where no plastic waste ends up in nature – land or sea – the Coalition and its 35 member companies are committed to engage in this important effort.

Association of Plastic Recyclers

The Association of Plastic Recyclers is the national trade association representing companies who acquire, reprocess and sell the output of more than 90 percent of the post-consumer plastic processing capacity in North America. Its membership includes independent recycling companies of all sizes, processing numerous resins.

Active & Intelligent Packaging Industry Association

AIPIA is a public-private partnership and connects packaged goods manufacturers and processors in the food, drink, pharmaceutical, cosmetic and related industries, along with freight forwarders and distributors, governmental agencies and retailers with active and intelligent packaging products and services.

The Business Call for a United Nations Treaty on Plastic Pollution

Signatories call on United Nations member states to commit to the development of a global treaty on plastic pollution. The group seeks a coordinated international response, one that aligns businesses and governments behind a shared understanding of the causes of plastic pollution, and a clear approach to addressing them.

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Institute of Scrap Recycling Industries

Digimarc has joined the Institute of Scrap Recycling Industries (ISRI) and is thrilled to collaborate with other member organizations on important scrap industry initiatives and challenges.





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