Promote More Perishables & Increase Sales
Digimarc Barcode on fresh product labels allows employees and scanning systems to quickly identify inventory that is nearing expiration and promote these discounted, fresh items to consumers, so they are sold and not discarded as waste. Digimarc Barcode also ensures shopper safety, by identifying expired items at checkout and initiating a “stop sale.”
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Reduce Inspection Line Waste
The Digimarc Platform delivers data redundancy that makes automatic identification of certain packaging components easier during the manufacturing inspection process. This reliability reduces product waste due to mislabeling and other inaccuracies, which can imperil consumer safety.
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Improve Plastic Sorting Rates
The Digimarc Platform improves sorting of plastic packaging at waste separation facilities, improving the quality of the recycled material, and helping to reduce the amount of plastic deposited in landfills and in our environment. Digimarc works with leading consumer brands to revolutionize plastics recycling as part of the HolyGrail 2.0 project. Retailers and consumer brands can join Digimarc and prepare now for a future when smart sorting is standard at post-consumer facilities worldwide.
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Educate Consumers on Package Recyclability
Retailers and brands with a mobile consumer app can utilize the Digimarc Mobile SDK to enable scanning of Digimarc-activated packaging. When shoppers and employees scan packaging it helps them better understand the recycling options for that item, including where to recycle and redemption values.
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