The Digimarc Difference
The Digimarc Illuminate platform powers GS1 Digital Link and your entire product digitization journey.
A Digital Twin for Every Product
A powerful way to give physical items a digital record, Digimarc digital twins go far beyond assigning basic data attributes by collecting real-world information about your products in real time. They serve as intelligent agents instructing and capturing product interactions when and where they occur.
Closed System Security
While free QR code generators are widely available today, the arrival of GS1 Digital Link and expanded role of QR codes require a more robust security infrastructure. Trusted by central banks for more than 20 years, the Digimarc Illuminate platform is underpinned by rigorous data privacy, user access controls, and a dedicated account support team.
Product Digitization Beyond QR Codes
Your product digitization journey should not stop at Digital Link. Digital watermarks can co-exist with QR codes and be used for covert product authentication and improved recycling sortation. Digimarc enables you to manage all these powerful technologies from a single centralized product intelligence platform.
Explore Digital Link
Explore Digimarc’s interactive GS1 Digital Link “playground,” where you can visually experiment with what the standard has to offer (supported identifiers, extensions, etc.) and see what this looks like in a QR code data carrier. It’s a great starting point for understanding the practical application of GS1 Digital Link for your brand.
A Deeper Dive on Digital Link
GS1 Digital Link: Preparing for the Product Digitization Boom
Experts from GS1 and Digimarc discuss real-world use cases and important industry initiatives that are driving GS1 Digital Link adoption.
Upgrading the Barcode to the Web: GS1 Digital Link Turns Five
Learn about the latest evolution of the Digital Link standard and why now is the time to connect every product item to the Web.
GS1 Digital Link: Mass Scale Product Digitization with Next Generation Web-Enabled Codes
A comprehensive overview of the GS1 Digital Link standard and the important role of digital twins, digital records of physical products that collect real-world information and interactions in real time.
GS1 Digital Link Overview
A PDF primer on GS1 Digital Link that addresses why the standard exists, when it takes effect, and why those involved in brand management and marketing should care.