The Digimarc Platform

Digimarc’s solutions help businesses in a wide-range of industries meet challenges in critical areas, such as brand protection, sustainability, traceability and much more. Digimarc’s digital identity can be applied to material and media of all kinds, including packaging, labels, audio, fabric and more.

 

The Digimarc Platform — a platform for Creation and Orchestration of automatic and identification solutions — enabling developers to create digital identities for media objects and facilitate coordination of end users and partners.

Connect Your Supply Chain to the Digimarc Platform

Suppliers

Suppliers

  • Add Digimarc to clamshells, corrugate trays and pallets
  • Equip harvesters with devices to scan labels to communicate pack date and provenance
  • Track fresh items easily during product recalls
Packaging and Label Design

Packaging & Label Design

  • Plan 'connected packaging' strategy
  • Add Digimarc to artwork
  • Plan/create digital content for customers and partners
Package and Labels

Package & Labels

  • Validate accurate reproduction of Digimarc identities
Packaging Labels
Manufacturing/Production

Manufacturing/Production

  • Support parts-matching
  • Reduce manufacturing errors
  • Improve in-line inspection
  • Minimize manual effort for greater efficiency
Manufacturing
Distribution/Logistics

Distribution/Logistics

  • Scan shipping containers and corrugated case packs easily
  • Verify sorting and delivery processes
  • Support passive scanning by auto-update system
  • Pinpoint and trace location of specific items
Traceability
Retail

Retail

  • Scan private label packaging easily
  • Audit prices more efficiently
  • Reduce shrink on fresh items
  • Link print campaigns to e-commerce sites
  • Support Scan & Go systems
  • Improve the accuracy of inventory counts
Efficient Retail
In-Aisle

In-Aisle

  • Scan packaging for product info
  • Improve brand loyalty
  • Offer personalized pricing
  • Link store experience to e-commerce sites
  • Support more rapid restocking
Watch Videos
Checkout

Checkout

  • Scan products and labels easily
  • Improve first-pass read rate
  • Reduce misreads and manual keying
  • Improve customer experience
  • Support Scan & Go systems
Easy Checkout Retail Overview
E-commerce

E-commerce

  • Scan boxes via mounted cameras
  • Add to corrugate packaging and labels
  • Scan from distances
  • Verify logistics and returns processes
  • Improve the accuracy of inventory counts
  • Protect your digital assets
Digital Images Retail Overview
Home

Home

  • Scan for brand and social media content
  • Reorder directly from packaging
  • Cross-sell related products and services
  • Access digital product and assembly instructions
  • Promote brand loyalty with digital content
Connected Print Product Transparency
Recycling

Recycling

  • Improve scanning accuracy at multi-reuse facilities
  • Improve sorting of materials and substrates
  • Provide consumer recycling instructions
  • Support a circular economy
Recycling Sustainability

White Paper: 'Beyond the Barcode'

Digimarc CEO Bruce Davis' technical white paper, "Beyond the Barcode: Digimarc Makes Retail Operations Safer and More Profitable," demonstrates Digimarc's superiority over potential successors to the UPC symbol.

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History & Development of the Digimarc Platform

Digimarc began with a glimpse into the stars, and over the decades, grew to become a Platform adopted by many of the world's largest retailers, global publishers, central banks and consumer brands companies.

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